Video Business Plan
"Every video business starts with an
idea.
No matter what that idea
is, a well thought out business
plan is what helps turn that idea
into a reality."
By Steve Yankee
It's a common misconception that business plans
are written for the sole purpose of obtaining financing.
Not true at all.
The most important reason for writing a business
plan
should be that it is an important tool for your
success!
Look at it this way. When you get in your car, you generally have a
destination
in mind.
When you go on vacation, it’s usually budgeted and planned
long
before you go.
When you shoot a complicated video, you’re careful to work
with
a script and shot notes that have been carefully plotted
beforehand.
Going into the video business, or taking your business to
the
next level, takes just as much –or even more
–preparation.
Over the past couple decades, I’ve met a lot of
people
in this business. Some have made it big-time. Others have
not.
What’s the difference between success and failure?
Clearly defined, well-written goals and
objectives!
Having clear and well-written business goals for
your
videography business give you seven immediate benefits.
They
1. Organize your objectives:
2. Help you determine your strategies to accomplish those
objectives;
3. Guide you in setting your priorities;
4. Help you develop your schedules and timetables;
5. Clarify activities and help you delegate responsibilities;
6. Help you anticipate problems and create solutions; and
7. Make you set your financial guidelines and goals.
But where to start? If you go to a marketing consultant
or writer
-like me -you're going to get charged at least two grand
-and
probably more -for a custom business plan. (Hey -they take
a lot of
time to research and write; I've been paid up to
$15,000 for
a pretty complete business plan!) An online search
for "video
business plans" turns up any collection of pricey
boilerplate
titles that promise a lot and won't work well for you.
Trust
me on this one; I've spent hundreds of dollars searching
for
a good example and coming up empty-handed,
Until now, that is.
Recently, we acquired a complete and comprehensive business
plan
for one of our friends' videography business. And this isn't a
'sample'
plan put together by a marketing consultant who knows nothing about
the
video industry! It's a full-length ACTUAL marketing plan that my
friend Eric
Blissmer wrote and uses on a regular basis to tune, tame and aim his
own
video business. And...
it's one that with a few changes, you can modify
and use
as a guideline for your own video production
enterprise!
Don't pay big bucks you can't afford for a custom plan; and don't
spend money
on a template that will leave you scratching your head; or don't spend
excess
time trying to learn how to use that "easy-to-use business plan software"
that
costs much more and delivers much less. Just take our Video Business
Plan and
plug in your own personal and area data. It'll just take a couple of hours
and
you'll have a very valuable tool to help build your profits and the future
of
your business!
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The Video Producers' Business Plan
includes:
Executive
Summary
Mission
Statement
Trends
Products
and Services Description
Competition
Pricing
Strategies
Competitive
Advantage
Demographics
Advertising
Costs
Forecasts
Conclusion |
And There's Much More Included,
Too!
First off, we'll include a sample "Bank Evaluation Form"
-this
is the actual (and closely-guarded) internal bank form that loan
officers
use to evaluate your loanworthiness.
We'll also include a complete Business Startup Spread Sheet, a
Profit
and Loss Spread Sheet, Balance and Cash Flow Spread Sheets
(.xls
files) -all of which can be used to plot your own financial course and
keep you
on track in the months ahead. Great tools and easy-to-use.
This is the road map to your
success in your videography business!
By writing out all of your plans, you've got something in print to
strive
for, and written goals to accomplish. You may not follow your
Business
Plan exactly, and may not even come close to hitting all your
projections,
but at least you're not just wandering around with no game plan,
just
waiting for work to fall into your lap. I highly recommend
having
your own Business Plan, if for nothing else than to map things
out and write down where you want to be in the next few years.
Then,
don't just put it in a file cabinet somewhere; you need to
READ
it once in awhile. I look mine over and make changes every couple of
months.
I adjust my projections and make notes on how certain products have
been
selling, and make those fine changes that'll keep me on track. If I
find
a new way to market something that works well, I write it in there;
and
if I find something is just wasting me time and money -I scrap
it.
If you're just starting out, the Video Production Business
Plan
is the first step towards building a successful future. If you're
looking
for financing to expand your business, the Video Production
Business
Plan is a "must" to show lenders that you've got it together; and if
you're
really serious about taking your business to the next level,
it'll
provide you with both a roadmap and the inspiration you need
to
keep on growing. Of course, your satisfaction is completely
guaranteed.
If you're not satisfied with the Business Plan, just let us know;
your
purchase will be refunded in full, with no questions asked. 90 Day
Money
Back Guarantee
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