Description of
Marketing With Digital Video
How To Create A Winning Video
For Your Small Business or Non-Profit
ISBN: 1-888093-09-9
Item #101 260 pages $19.95
by Hal Landen
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Ostensibly written for businesses who want to produce an
effective marketing video without paying full price, this book is
ideal for the novice or intermediate level producer because it
assumes no previous knowledge. It clearly explains step-by-step
how to plan and produce a successful video on a shoestring budget.
Discover the easy way to move your project from script to screen.
But most important, learn how to make a business video
that pays for itself many times over.
Learn by example how to emulate and master the proven techniques
of successful business videos, TV commercials, infomercials, video
news releases and more. Learn how to hire professional actors,
narrators and freelance technicians for a fraction of their normal fees.
Learn the three C's of shooting: Composition, Coverage and Continuity.
Master the techniques of professional lighting, editing, directing and
much more.
The book reveals hundreds of insider tricks-of-the-trade which
save you $1000's. As one producer said, "Don't give away
all our secrets." Sorry, but that's exactly what we've done.
Marketing With Digital Video shows how to make the low-budget video
look like a big-budget production. Learn how to use your video
to win more business at trade shows, the Internet, through the mail, cell phones, PDAs and in
personal presentations. See how simple modifications to a video
will even achieve international sales.
Explore the exciting world of guerrilla TV marketing with
low budget commercials, Pubcli Access, Leased Acess, Public Service Announcements, telethons,
video news releases, and infomercials. Learn how to produce
your own TV show using free or inexpensive air time. See how to build a business on the web and market it with video on the net.
Discover how do cost effective trainging with video, why colleges are jumping on the bandwagon of E learning, Marketing with DVD and CD ROMs and lots more.
The book's common-sense approach ensures that your video will pay
for itself many times over. You'll learn to focus on the message
and the audience rather than the technology. Learn how powerful
music, close-ups and other professional techniques mesmerize
viewers to the screen. Use dramatic footage from NASA and other
sources to give your company a world class image for pennies on
the dollar. Then get ready to handle a lot of new business!
While the book focusses on producing effective business marketing video, the techniques
you'll master apply to any kind of video you produce from special interest videos, corporate image,
instructional, and more.
Available from:
Oak Tree Press
9 King Philip Ave
Bristol, RI 02809
VOICE (401) 253-2800
FAX (401) 396-9132
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