......Though the flip-it is nice for whoever invented it as they'll make tons of money off of novices and gadget freaks, don't most flashes already have a built in bounce crad? Hmmm? ......but you really should learn your equipment and how to use them.
I see the pic of you using the so-called "built in bounce card". I don't know Canon equipment, but I'd guess they don't have a "built in bounce card". If it has a semi-transparent piece of plastic that pulls out, it's probably a wide-angle diffuser, which is not intended to be used at all in the upright position, and not intended to be used in bounce mode. At least that's how it works on my Olympus, and might be worth checking out in the Canon flash manual, for improved results.
