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Home: Video University Forums: Digital Photography for Videographers:
Prospect Meetings

 

 


Jeko
Enthusiast


Oct 24, 2006, 10:41 PM

Post #1 of 13 (733 views)
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Prospect Meetings Can't Post

Admittedly, I've already become a bit weary of prospect meetings for photography. I think videography spoiled me for a while as 50% would book immediately after meeting, and I could read the others pretty well to tell if we were likely to hear back. Probably booked 85% in the end. Photography is a bit of a different story...

I meet promptly with clients, and generally start by discussing their day's plans just to get a sense of their vision. Next, I play a brief video of still images to demo past results, and then move to showing album results. This usually excites them, and we begin to discuss actual packages. They are genuinely interested in one or two packages as I read from their questioning. My photography prices are mid-range, so most are not scared off by it while we build a larger photography client base. However, my immediate booking rates is negligible -- though I am more apt to here back several weeks later for photography interests.

I fully expect photo booking rate to be lower -- I just want to eliminate the wasted time.

My theory is this:
People test more when considering a photographer. The prospects that I agree to meet with promptly are seeing me first (before checking other photographers) and thus just beginning the process. I think those that booked immediately had already seen some other photographers, and were more comfortable booking on the spot. They had an established reference point for price/quality/artistry/etc. Alas, I think I want them more educated before they come to see us.

My plan is this:
No more meeting so quickly when a prospect calls. Instead of a day or two later, I am scheduling the meeting 2-3 weeks later to let them anticipate a bit more -- even see others first.


Does this seem to make sense? Any marketing guru's want to offer advice? Am I simply over-thinking this???

Jeko

Sony VX2100's, iRivers, M-audio 24/96, Canon 5Ds/20Ds (and too much glass), Vegas6, PhotoShop CS3, Lightroom, etc.


Brackish
Veteran


Oct 25, 2006, 12:37 AM

Post #2 of 13 (729 views)
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Scott Brooks
Veteran

Oct 25, 2006, 1:56 AM

Post #3 of 13 (724 views)
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Re: [Jeko] Prospect Meetings [In reply to] Can't Post

Jeko,

I took a quick look at your website and unless I missed it there are two things as a client I would want to see. First of all I'm one of those people that if I'm shopping I want to see prices. I hate to have to call someone for that type of information ... even if it's "Pricing begins at ..."

The second thing ... I didn't see a photo gallery of any type. Is there a selection of wedding day photos that can be viewed on your website? My apologies if they're there and I missed them.

It is not unusual for me to book weddings before meeting with the client. I have photos from a couple of weddings (need to add more) and my pricing structure all on-line for my clients to see. I also have an on-line wedding slide show, so they don't see one when they arrive.

They know before they ever walk in the door whether or not they like my work because it's out there for them to see. In my opinion, when they get here they are basically going over everything and just getting to know me better. I suppose if they don't like my personality then they can walk ... but it's never happened.

Now ... if I missed a gallery or your pricing ... forget all the above.


Jeko
Enthusiast


Oct 25, 2006, 8:30 AM

Post #4 of 13 (711 views)
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Re: [Sparky] Prospect Meetings [In reply to] Can't Post

Pricing and sample galleries are both on the website.

Jeko

Sony VX2100's, iRivers, M-audio 24/96, Canon 5Ds/20Ds (and too much glass), Vegas6, PhotoShop CS3, Lightroom, etc.


Jeko
Enthusiast


Oct 25, 2006, 8:56 AM

Post #5 of 13 (707 views)
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Re: [Brackish] Prospect Meetings [In reply to] Can't Post

Video-wise I often have that. I attribute it to referals, or having seen us at other events. Photography has a limited amount of that as it is ramping up still.

Jeko

Sony VX2100's, iRivers, M-audio 24/96, Canon 5Ds/20Ds (and too much glass), Vegas6, PhotoShop CS3, Lightroom, etc.


Jeko
Enthusiast


Oct 25, 2006, 9:17 AM

Post #6 of 13 (706 views)
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Re: [Jeko] Prospect Meetings [In reply to] Can't Post

I modified my web pages pages slightly just now to make gallery and pricing more prominent.

Prospects have come with package table in hand (from website, with pricing). I usually have highlighted packages during our initial conversation --and discussed their presence on our website. When prospects arrive, most are interested in seeing albums first hand. I think it is their main interest-- to see, touch and feel.

Several prospects are booking eventually (though not the % that videography gathered), I just think I am being one of their first stops in checking into photography.

My question is whether it is a good strategy to be further down their prospective photographer's list, so they've established a baseline for comparison already. Then, I would expect to book a few on the spot, or at least read their dissinterest more accurately.

Jeko

Sony VX2100's, iRivers, M-audio 24/96, Canon 5Ds/20Ds (and too much glass), Vegas6, PhotoShop CS3, Lightroom, etc.


Scott Brooks
Veteran

Oct 25, 2006, 11:46 AM

Post #7 of 13 (698 views)
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Re: [Jeko] Prospect Meetings [In reply to] Can't Post

I found them this morning ... no idea how I missed them last night.

Anyway ... I don't know that you can say for sure where to be on the list ... first or last. I've always wanted to be first, but I know what is going through your mind. If they see 5 or 6 photographers will the first one leave an impression. I don't know that there is a right or wrong answer.

I prefer going first simply because if I'm number 5 they might end up hiring number 4 ... because they either really like them or because they just got worn out traveling all over the place.


Jeko
Enthusiast


Oct 25, 2006, 12:53 PM

Post #8 of 13 (696 views)
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Re: [Sparky] Prospect Meetings [In reply to] Can't Post

If you didn't notice above, I did modify the website to make the price and gallery more prominent.

Anyway ... I don't know that you can say for sure where to be on the list ... first or last. I've always wanted to be first, but I know what is going through your mind. If they see 5 or 6 photographers will the first one leave an impression. I don't know that there is a right or wrong answer.

I prefer going first simply because if I'm number 5 they might end up hiring number 4 ... because they either really like them or because they just got worn out traveling all over the place.



This is why I bring this up... I think I'd rather NOT be first in photography. There is more competition for them to consider and they realize it. I think people assess photography more in general, and will never book the first or second outright....maybe it depends on the price range too.

Its a different strategy I think for dealing with photo prospects. I guess I/we were spoiled when meeting with videography prospects who MOST likely booked immediately.

Jeko

Sony VX2100's, iRivers, M-audio 24/96, Canon 5Ds/20Ds (and too much glass), Vegas6, PhotoShop CS3, Lightroom, etc.


Jenn M
Veteran


Oct 25, 2006, 1:05 PM

Post #9 of 13 (695 views)
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Re: [Jeko] Prospect Meetings [In reply to] Can't Post

Sounds like you answered your own question in many ways - there is far more competition and many more options for photography than videography. Also, in most brides minds, if you've seen one video, you've seen them all, even though we KNOW that's not true.

With photography, however, I've read in numerous places that brides hire and are advised to hire photographers not only on the work, but also, if not more so, on the personality of the photographer. AND brides have confimred that. I've asked how they chose their photographer - and almost everyone throws in something about the photographer's personality. That is a very good thing to keep in mind when meeting with the Client. Get them to know/like you, and it doesn't matter if your first or fifth, you have a better chance of being their choice.

The only thing I see wrong with the whole idea of pushing yourself father down on the list, is that they may encounter one of those smooth talker photographers along the way - one of those with strong sales technique and great 'scare' tactics - if you don't book today... you're wedding will be ruined type of approach. Or the old I'll give you a great deal if you sign today used-car salesman approach.

I want to believe that if any bride were willing to fall for that, they wouldn't be the bride for us, but the truth of the matter is, they get woozy. They get tired and confused and it all starts to look the same and eventually, they may just want it to be done and overwith and fall for it. And unfortunately, in that case, you'll never get the opportunity to even present yourself. Unsure


(This post was edited by Jenn M on Oct 25, 2006, 1:06 PM)


Scott Brooks
Veteran

Oct 25, 2006, 3:57 PM

Post #10 of 13 (687 views)
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Re: [Jenn M] Prospect Meetings [In reply to] Can't Post

This is what I mean ... at my meetings I'm selling myself ... not my photography. They've already seen my photography in a gallery, an on-line slide show, and my pricing listed on my website. Other than an album there is nothing more to show them.

They are there to meet me and see if we're going to click ... and that's why I want to be the first person they see. Because if they either decide on the spot or as they're walking out the door that, "Gee, he's really easy to get along with." Then I think I've got them.

Brides don't want to be burdened with pushy vendors on their wedding day. While we do have to take charge at times ... it's all in how you do it.

I had so many relatives tell me this year about their experiences at other weddings and the horrible photographer that was so nasty to work with. He yelled at them during the formals ... hated kids ... wasn't accomodating ... it just ticked them off.

So when it comes to your photography business I firmly believe it isn't as much as the photos you take as it is ... YOU.


Jenn M
Veteran


Oct 25, 2006, 4:05 PM

Post #11 of 13 (684 views)
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Re: [Sparky] Prospect Meetings [In reply to] Can't Post

Do you meet with all your Clients?
I'm a big fan of it for the reasons you mentioned.


Scott Brooks
Veteran

Oct 25, 2006, 4:28 PM

Post #12 of 13 (683 views)
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Re: [Jenn M] Prospect Meetings [In reply to] Can't Post


In Reply To
Do you meet with all your Clients?
I'm a big fan of it for the reasons you mentioned.

No I don't. It would not be uncommon for me to have a meeting after already receiving the retaier and signed contract in the mail.

This is why your phone voice/personality has to be good as well. I have a friend that's a great guy, but his phone voice sucks. You have to come across as bubbly and accomodating over the phone as you do in person.

Same goes for e-mails ... personality has to come through.

I'm very optimistic about next year and the plans that I've made. Now I just have to make it happen.


Jenn M
Veteran


Oct 25, 2006, 4:31 PM

Post #13 of 13 (680 views)
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Re: [Sparky] Prospect Meetings [In reply to] Can't Post

Oops -replied o the wrong post.
doi.


(This post was edited by Jenn M on Oct 25, 2006, 4:32 PM)