
RustyB
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Jan 30, 2008, 4:47 PM
Post #22 of 25
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Re: [Brackish] Photogs who show the couple the LCD
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I wonder if you offered a trailer as a separate ala carte line item (i.e. an "add on"), how many clients would buy it? Say you give it a price of $250, I bet not many would go for it. And if basically no one is willing to spend for it, that tells you what it's worth to them. Even the "Highlights" videos that I include with my package now for free, I used to sell as an add-on for $100usd. They are what the clients love about my videos, and what brings in the business. However, in a couple of years, I sold maybe ONE. Now I have to do them for free, as part of my $999 edited package, just for the marketing value of having them out there. If it's not "included" as part of the package, clients just don't want to pay extra for it. That's why I'm trimming the cheese, and moving towards what I PERSONALLY feel brides want....simple, WELL made videos, with no extensive editing, no countless minutes of boring chicken dances and drunken guest interviews, just the important stuff, delivered in a TIMELY manner...i.e. the next business day after their wedding. And this allows me to produce them at a price that the AVERAGE bride is more willing to spend....getting more quality wedding videos into the hands of brides, while me potentially finally earning a small profit. I plan to do the same with wedding photo....I won't be trashing any bride's dresses, I won't be blogging about it, I won't be hocking expensive gadgets or seminar tickets to other wanna-be photographers, etc. I'd rather turn out a quality no frills product in a timely manner, and spend my days AWAY from the computer enjoying life before it quickly slips away. Oh yeah...but I'll still probably show the bride the LCD.
the People's Video Collective blog wedding video and the means of production
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