DSE
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Nov 25, 2005, 10:56 PM
Post #6 of 6
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Re: [BrianMacKenzie] going rate on 'real' music for videos?
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(sorry about the 'real' part, I don't know the proper term!)
i know the royalty free and buyout music sites are much cheaper, but is there a ball park figure someone could throw out on using current polpular songs, for example, something that is currently on the radio?
do these songs get cheaper as they become more dated, like great songs that are a few albums back?
i have a sneaky suspicion that these will not be cost feasable...where's a good place to start searching for this info?
The cost is entirely dependent on the popularity of the song, it's value in culture, and the price the publisher decides to set. The artist almost never figures into this equation. Older catalog does indeed go for less unless it's a culturally impactive song. ie; "Bad to the Bone" is still one of the most expensive songs to license, but any other Thorogood cut is next to nothing. Same with some of the old major hits from groups like Steppenwolf, Spoonful, etc. They're also regaining ground with retro being quite popular now. (Notice all the car commercials are using songs from the 70's/80's?)
Also, the size of the project can conceivably cause the cost to go down rather than up, if there is enough guaranteed exposure.
As Brian intimated, it's going to be in the tens of thousands for a current pop tune in most situations. Contacting the publisher directly is how you go about this. Doug mentions Fox agencies, but they're not nearly as involved as they were even 2 years ago. It's going more and more direct now that it's very easy to locate publishers, and the publishers don't have to take a hit on the share.
You're better off hiring soundalikes, or if you need a specific song for something, have a local band or musician cop it, then you only have to pay compulsories and a sync license. Sync licenses are pretty easy, if you have control of the master, but don't own the publishing.
Douglas Spotted Eagle
Author, producer, composer
www.vasst.com
"I enjoy music, long walks at sunset on the beach, and poking dead things with a sharp stick."
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