John K.
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Feb 18, 2005, 10:06 AM
Post #25 of 101
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Re: [videoguys] hdv wedding video
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Gary,
I would ask you this:
Did you see that same thing when the DVD format became available for us to deliver our weddings to our clients on? Perhaps a small spike, but nothing that blew the doors off. And remember what a huge leap that was, I mean what a pain VHS was and the poor picture quality. This last year was the first year I was finally able to stop doing VHS completely. It didn't happen overnight.
About the grooms, yes they are more techie with their toys. At the same time, don't forget they are usually the ones who want to pass on video regardless because they don't understand the value of it. The format it is on is pointless!! If they don't want their bride to spend a couple of grand (or more) on a video, that they think they'll never watch again, it doesn't matter if it is shot with $200,000 cameras and a shooting crew of 10. It doesn't mean a thing. They base their opinion about video from what they have or haven’t seen before – and likely, if they don’t want video, they have never seen a well-done wedding production; only what “uncle Charlie” has done.
What does matter and what does change that perception, is when video folks deliver QUALITY productions that exceed their client's expectations. A video that captures everything and the emotion of their day and is edited well. This, content, is what can get more grooms to see the value of video.
Paying a premium for HD may exist now for those who want to jump in and work with the stuff - but they still must deliver a darn good video. No one wants a pile of doo doo filmed in HD, when they could get total emotion and impact filmed in SD (by videography company XYZ who does outstanding work) and put onto the very alive and well DVD format. A format all their friends and parents will have for many years yet and will have nearly zero compatibility issues.
Your scenario is interesting, but very short-sighted and flawed once you look beyond the "pretty" surface - the surface Sony and WEVA are painting for you. The majority of our target market will always be the bride, because they are the ones who do all (well, most) of the planning, it is their dream day, and they want to be able to relive their day and share it with their children - they understand the value of it more easily than any groom would, and again, assuming they have seen a well done wedding video.
The bottom line to remember (in my humble opinion): Content and quality is first, your personality and how you present yourself to your clients is second, your company's reputation is third, fourth, our target market will always be the bride first (don't loose sight of that), and finally, the quality of your equipment, being the 5th factor, is only relevant if you know how to use it, and use it well – otherwise it becomes 100% pointless.
Take care,
John
(This post was edited by John K. on Feb 18, 2005, 10:24 AM)
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