John K.
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Nov 18, 2005, 8:59 AM
Post #4 of 5
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Re: [adtr] finally. a proper delivery agent
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I thought it wouldn't be long before we just side stepped the dvd whinging. Almost there. Wouldn't be surprised if it isn't all in place by spring.
Hi Colvin,
I think that ScreenPlay device, along with the video iPods are neat devices.
However, if this device was able to handle HD storage/playback and was released in January of 2006 at a price of $300 (I think that would be conservative for what they are offering at the $220 price); would you include one of those in your package? If so, hopefully you will not be digging into your profit margin in order to provide for this; but rather increase your price by $350-$400 to compensate for this hard-drive device. Also, what about additional copies wanted by the couple to give to their parents, etc.? Would you still go through the process of converting and authoring their wedding on standard DVD?
Realistically, I don't see these devices making any kind of noticeable dent in the consumer market for a good year or two AFTER they're released; and that still won't address the issue of the parents and others who are reluctant to change or purchase additional "devices" / new equipment.
The beauty and strength of the current DVD market (as I'm sure you'd agree) is a) compatibility and learning curves on behalf of the client are near zero; b) it's huge market penetration, which took a good 5-6 years to accomplish (not overnight, nor did it run gangbusters upon the release of the first or second generation of DVD players); AND finally, c) costs of the current DVD players are so dirt cheap; with the first year or two of the HD Players or these drives (if that happens) - I see their initial offering costs appealing only to a very select group of video techies and purists (perhaps even myself), but not necessarily transcending down to the needs and wants of the average Joe consumer - at least not for a few years anyway.
Anyhow, a few things that crossed my mind when I looked at that ScreenPlay (and whenever I read an article about HD Players) – that ScreenPlay is a cool little device, I do think it's the future, as well as the merging of programming and the internet as mentioned in a recent article/post, but I just don't see that helping our delivery cause (in general and for the majority) for at least a good couple of years yet. Would you agree?
John
HD, SD, it’s all good… 
(This post was edited by John K. on Nov 18, 2005, 9:05 AM)
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