rennidj,
Thanks for your input on this thread. I have a few more questions for you, if you don't mind sharing:
1) What is the average SD package price of the clients who are paying more for the HD upgrade? My average SD package of only those clients choosing HD is around $2,400. With HD the total cost is about $3,900, though we have hit $6,000 three times in the coming year so far.
2) What size market do you serve (small, medium or large)? Medium size market with total three county population of about 2.5 millon and roughly 25,000 weddings annually.
3) Within your market, are your SD prices competitive with other wedding videographers, or are you priced at the higher-end of the market? My SD prices are at the lower end of the higher end - make sense? Most other vendors I work with - photogs, DJ's think of me as high end but there are many videographers priced higher than me (but most are less).
4) For the SD packages, do you shoot HD and downconvert? Or do you shoot with SD cameras? Everything is shot in HD. Some couples will upgrade after the wedding when money is not as tight. If they do not upgrade we down convert in camera and edit in SD
I'm guessing you cater to the higher-end market, and that's where I'm aiming to be in a year or two. Any other input is appreciated, of course.
