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Home: Video University Forums: Marketing & Business:
Advise on video business . . .

 

 


captaincrunch
Novice

Aug 23, 2004, 5:01 PM

Post #1 of 6 (3134 views)
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Advise on video business . . . Can't Post

Well, when you think of the easiest way to get into the video business, the first thought is weddings. Always there, easy to do, and a lot of word of mouth is all you need. But, boring, boring, and a good way to ruin a weekend.

I see a lot about "corporate" videos. What exactly does this mean and what's the best way to break into that market?

(I like the word "corporate", sounds expensive)


hlanden
The Dean / Moderator


Aug 23, 2004, 5:20 PM

Post #2 of 6 (3122 views)
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Re: [captaincrunch] Advise on video business . . . [In reply to] Can't Post

Business videos might be a more accurate description. They include three general types of clients:
Corporations, Small Businesses and Non-Profits. For about 10 years I made my living producing these kinds of business videos. I can tell you they're a lot of fun to produce because they are very creative much like TV commercials. They are called long form commercials. There's quite a lot of variety and you get paid to learn about things you didn't know existed. I wrote a book and then a home study course about this business.

See The Professional Video Producer at
http://videouniversity.com/course.htm

Give me a call some time and I'll tell you more. No obligation.

Hal Landen
401 253 2800
Produce Profitable Special Interest Videos


videobear
Veteran


Aug 23, 2004, 10:22 PM

Post #3 of 6 (3104 views)
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Re: [captaincrunch] Advise on video business . . . [In reply to] Can't Post

Hal's right about the corporate videos. I'd add to his advice that:
- his course is a good one. Recommended.
- It may not be easy to "break into" the corporate video world. But like anything else, once you've done a couple and have the references to prove you can do the job, you'll be on your way.
- There is a lot more money, in terms of dollars-per-hour expended, in the corporate field than in weddings.

Before you go, though, I'd like to correct a couple of misconceptions that your post implies you have about wedding video. They're not "easy to do". At least, they're not easy to do WELL. I know many experienced video professionals coming from the corporate and broadcast worlds who thought weddings were an easy way to make a little spare money, but said after trying it, "I couldn't believe how hard it was". Weddings demand that you work, usually, with available light, or with an inadequate on-camera light. You have little or no crew, no gaffers, no audio engineers. The shots are all unscripted, the talent is non-professional, and you have only one take to get it right. There are combative photographers, demanding parents, and priests with unreasonable restrictions, all trying to keep you from getting the shots you want. The stress of a wedding shoot is enormous, and through it all you must remain cool, professional, and polite...and still get the shots.

Second, they are not boring. ANYTHING can happen at a wedding, and it often does. Yes, the formula is the same, but the things people say and do, and the weird, chaotic events are different every time. Maybe the flower girl will konk the ring bearer. Maybe the dads'll get into a fight. Maybe the groomsmen will build a human pyramid with the bride on top. Maybe the bridal party will fall into the lake fully clothed. Maybe the limo will break down.

Finally, I don't think of them as "a good way to ruin a weekend". How many chances do you get to spend a Saturday in the company of young, well-dressed, beautiful and happy people? How many Saturdays do you get to go to a solemn ceremony and a lavish party? Maybe you'd rather wash the car, or take the dog for a walk, but hey, you can do those things on the weekdays when everyone else is cooped up in some cubicle hell.




Regards,
Doug Graham
Panda Productions


captaincrunch
Novice

Aug 25, 2004, 8:18 AM

Post #4 of 6 (3070 views)
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Re: [videobear] Advise on video business . . . [In reply to] Can't Post

Well, when I said "easy" I just meant that you really didn't have to think a lot.

I simply set up one camera in the back with a shot of the "stage" and I would man a camera on the groom side behind the preacher so I could get a good view of the bride (the groom could care less).

I would have someone start the camera in the back for me with my signal and poof start taping. The service is all that I would edit, simple cross-fades, back and to.

The reception I just went around with the camera, taping anything I could.

The couple would get the edited service and simply raw footage of the reception. There's too many people and too much going on to try to edit this. Besides, I might cut out someone in the background that they didn't even know were there (like the ex-wife, or something).

Ruin a weekend, yeah . . . in my case, yeah. I have to show up at the rehersal on Friday night to find out where everyone will be and get an idea of what to expect. Then the wedding on Saturday. Usually 3/4 day at least to get there early enough to tape them getting ready. Then Sunday afternoon editing.

Wa-la! Weekend gone.


Russ J
Novice


Aug 27, 2004, 11:25 AM

Post #5 of 6 (2956 views)
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Re: [hlanden] Advise on video business . . . [In reply to] Can't Post

I highly recommend Hal's Professional Video Producer training materials. His program was one of the first investments I made when I started my own video production company five years ago or so and I needed to learn about producing corporate videos. The lessons are direct and effective and the resource guide is worth its weight in gold. I'm no longer on my own today, but I continue to use the lessons I learned from Hal's training on a daily basis and we produce a lot of corporate video these days. Good luck.
Russ
PixelPops Design
Dallas, TX


ADP Wavefront
Enthusiast

Sep 22, 2004, 4:57 PM

Post #6 of 6 (2360 views)
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Re: [videobear] Advise on video business . . . [In reply to] Can't Post

I agree with Doug. Wedding videos make you really skilled at videography IMHO because you learn how to adapt and think on the go. Once you can do wedding vids really good staged videography ( corporate ) will come easier and you will be more competent.

V.U. California Crew, L.A. Chapter