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Home: Video University Forums: Marketing & Business:
How do you handle using public people footage for a TV spot?

Paul Tyler
Novice

Oct 11, 2004, 5:51 PM

Post #1 of 3 (1325 views)
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How do you handle using public people footage for a TV spot?	Can't Post

I will be shooting a Bridal Show including close-ups of people as well as crowd shots for use in a future television spot. How do you handle this as far as release forms go? Do I even need them?

DSE
Veteran

Nov 4, 2004, 4:08 PM

Post #2 of 3 (1233 views)
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Re: [Paul Tyler] How do you handle using public people footage for a TV spot? [In reply to]	Can't Post

You do need a release. You can have individual releases, or you can post a sign that signifies that anyone in XXX area will likely be filmed. this has won and lost in various scenarios, based on what little I know about this particular subject.

If it's not news, and related to a commercial venture, you need that release in some form or another.

Douglas Spotted Eagle
Author, producer, composer
www.vasst.com
"I enjoy music, long walks at sunset on the beach, and poking dead things with a sharp stick."

Steve Yankee
User

Nov 5, 2004, 9:29 AM

Post #3 of 3 (1229 views)
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Re: [DSE] How do you handle using public people footage for a TV spot? [In reply to]	Can't Post

Douglas, I agree. I've seen the "By Entering This Area, You May Be Filmed" -but I don't know the legal ramifications.

As I say in my book on Talent Releases, "A signed model release is needed from ALL individuals appearing
in a video production. The only time a model release is NOT necessary is when the individuals are not
recognizable -such as in a big crowd scene. Here's the catch: Not only must they be unrecognizable to the general public, but also to family, friends, and especially to the individuals themselves.

"That's the legal rule here. So don't rely on oral consent. Get a signed, written release. Make copies and keep one on file. Remember too, if the individual is a minor, you must get the signature of his or her parent or guardian for the release to be valid. And, of course, the best time to get your releases signed is BEFORE you start shooting."

Steve
The Video Business Advisor
www.VideoBusinessAdvisor.com
Blog - www.VideoSuccess.com