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Home: Video University Forums: Marketing & Business:
Is there a Photo Montage Market

 

 


jamey
Novice

Sep 15, 2004, 10:09 AM

Post #1 of 5 (2286 views)
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Is there a Photo Montage Market Can't Post

I have been trying to market “animated photo montages”, of which I’m referring to them from a marketing standpoint as video scrap booking. I just got back from my booth at a small bridal expo and generated some interest in the product. For the past year and a half I have probably averaged 1 project every 2 months. I anticipate now that I am advertising that business will pick up, which means...

I need to find a way to streamline the way I am handling the project right now (especially based on how much I am charging). Any suggestions / comments would by much appreciated.

My standard package is just a little under $400.00 (US). It includes 100 photos, music and a title and a graphic message. I am using After Effects 5.5, Final Cut Pro HD. Mac obviously. Rendered out to DVD, with chapter markers. Other forums are telling me that I am extremely underpriced. But these prices were under influenced by the small area that I'm living in. But perhaps that is not the right basis is use. . . .



Any suggestions on whether this could be a product to market on its own?

http://www.sandpipervideo.com/sandpipernewdemo.html

By that I mean that I don't offer photography, videography. Just to take the photos, snap shots / professional photos and turn them into a photo montage on DVD.
Am I cutting my self short?, I had quite a few ask if I did photography / video. Perhaps If I am going through all the trouble / expense to do this, I should expand my services. I own a Digital Rebel, and I just bought a Canon GL-2 , so I have a head start on equipment. . . . I'm not sure whether I'll enjoy the stress of shooting a wedding. You only have one shot at it! I admire all you videographers.
Any thoughts would be appreciated.
thanks again. james


Gadget Man
User


Sep 24, 2004, 1:33 PM

Post #2 of 5 (2188 views)
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Re: [jamey] Is there a Photo Montage Market [In reply to] Can't Post

James,

I doubt that you could make a living at doing just montages. I have been doing them (along with other forms of video production) for a number of years and do an average of one a month.

I would take up your clients offers to do other events. Pass on the weddings if you are uncomfortable with doing them, but there is anniversaries, b-day partys, and other small social events.

Another idea is to add to the montages with things like video biographies. Art Polin (Florida) is doing this on a regular basis and is doing very well. He even has an instructional video to help you with the process. artpolin.com

As far as your pricing, yes it is a bit on the high side, but I don't know of the economic conditions in your area. I charge between $3 & $3.50 per photo (less if it is digital) ... all inclusive. I also offer big screen projection for their event (about 50% purchase that option) of an additional $200.

Also, save yourself a bit of editing time and skip the chapters on the DVD. Most photo montages are short enough to watch the whole thing during one sitting. Plus, it is rather subjective on how to chapter stop the images. I opt for the pop-it-in and watch option.

Unless you are doing this for a part time/extra income type of business, I'd add some additional products/services to your list.
Ed Wardyga
Keepsake Video/KVI Media
Pawtucket, RI
wardyga@kvimedia.com


jamey
Novice

Sep 24, 2004, 2:28 PM

Post #3 of 5 (2184 views)
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Re: [Gadget Man] Is there a Photo Montage Market [In reply to] Can't Post

Thanks for the feedback. I am inclined to agree that just doing montages might not pan out. I thought perhaps It might become more trendy in the next year or so. . . . who knows. I guess if you are charging 3.50 a photo, we are basically charging the same price. My actual price (under 400 is 375.00) for the 100 photo package.(with 3.50 for each additional photo)
However, I am spending huge amounts of time in photoshop restoring the original scans. I will have to charge more for this and offer a "deluxe" package.
I think I might bite the bullet and offer to shoot weddings as well. I am so new with using a camera - I think that is what is holding me back.As far as other services :
I do websites , and have done a few commercial based montages for a local custom home builder. I would love to get more work like that. I have concluded that marketing on the web is not the way to go. . . the "photo montage" sites that I have seen and offering the service for half the price (and half the quality).
Thanks for the additional suggestions on themes, I will check out that site from artpolin

any words of encouragement about starting to do wedding videos? Do you use a any type of jib boom?
thanks
james


Gadget Man
User


Sep 25, 2004, 10:37 AM

Post #4 of 5 (2163 views)
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Re: [jamey] Is there a Photo Montage Market [In reply to] Can't Post

As I mentioned in the previous post, before jumping into weddings, I'd start with anniversary and birthday parties. Less stress and shorter. Once you gain experience and confidence, the graduate into weddings.

Another trend that I have seen in the years of doing this. Quality (when taken to the extreme) doesn't always get you the better price. There will be those who will be willing to pay just about anything for top-notch service but I would guess that those folks total less than 20% of the population. Don't go overboard with Photoshop, color correct and adjust for brightness/contrast. If theuy want more, charge for it. I do. And it works out better for you......you get paid for your efforts.

For instance, if they want pans and zooms in the montage, the price jumps to $5 per photo. If they an invitation or similiar item in the montage, they get charged the same as a photo. If they need a text screen, again the same as a photo.

Charge what your time is worth. It is the only way you will make a profit in thes business. There are too many people that are doing great work but are charging almost nothing for it based on that they are a part-time/side business. That mentality hurts that person and the industry. If they charged what they are worth, chances are that the side business coulld easily be their full-time business.

I no longer do weddings, but when I did, boom jibs were out of the question. Too large and attention getting (if you were talking about using them in the church, if at the reception, you would not have the room to use them). What I did use was a monopod, which at the reception, was used like a jib. Gets great shots (with practice) and doesn't take up any room on the dance floor AND you are still mobile.

Things that you will need to start are: low-light camera, tripod, good wireless mic system, headphones to monitor your audio, aux. audio recorder (iRiver, miniDisc, etc), small on-camera light w/batteries, monopod (if you are using a smaller hand-held camera). It would also help to have backup equipment, especially another camera.

Good luck
Ed Wardyga
Keepsake Video/KVI Media
Pawtucket, RI
wardyga@kvimedia.com


jamey
Novice

Sep 27, 2004, 9:39 AM

Post #5 of 5 (2056 views)
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Re: [Gadget Man] Is there a Photo Montage Market [In reply to] Can't Post

Well, you hit the nail on the head. I'm one of those guys who has gone overboard with Photoshop, and spending time on things that nobody else would notice or that I'm not going to get compenstated for because of taking too much time.
So, I am reapproaching things now as far as cost.
HEy, I just went to a wedding expo yesterday as a vender. The girl from the flower booth wants me to video tape an 8th grade graduation. The ceremony and a dance or social thing afterwards. So, I jumped on it as it will give me some experience before I do weddings. . .
Any advice on covering such an event ? Price / what things to focus on ?
Thanks.
james