Ask4Fish
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Jun 24, 2005, 11:48 AM
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Just starting - how much to charge?
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I am in the process on starting my videography business. My primary focus will be on business videos: promotion, training, commercials, etc. My target date for starting is September 1st.
A couple weeks ago, I made a short (3 minute) video for our city's downtown revitalization committee. It was a freebie, but should give me a lot of exposure with area business leaders. It appears to have worked, although faster than I expected. I just received a call from a local marketing company. They would like to meet with me next week to discuss using me as a freelance producer on some of their upcoming projects.
I was very upfront about my businesses start-up status, which did not bother them at all, since they like what they've seen so far. I know during the meeting, the question of rates will come up. I don't have a clue what to say (I thought I'd have a few months to figure that out...)
What is a fair rate for a start-up producer? I don't want to sound cheap, yet I don't want to set my price beyond my abilities. I suppose that would depend a lot on prior experience. Well, I don't have much with video! My background is radio - 12 years on-air and in management. I know marketing and I know what businesses need as far as promotion and image are concerned. I'm very comfortable with my technical and creative ability, but I don't have the video experience to back it up.
I'm in a rural area where professional videographers are few and far between. Sure, there are a few wedding and event videographers that work out of their home, but virtually no one local focusing on the business community.
So, again - what is a good starting rate for someone in my shoes?
Thanks,
Chris
(This post was edited by Ask4Fish on Jun 24, 2005, 11:49 AM)
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