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Home: Video University Forums: Marketing & Business:
Low end to high end? If so, how?

 

 


dctx
New User

Jun 9, 2005, 10:37 PM

Post #1 of 6 (1372 views)
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Low end to high end? If so, how? Can't Post

Hi, I was wondering if anyone out there ever successfully crossed the bridge between the relatively low end of video production (i.e., low/no budget internal media departments and government cable access -- not public cable access, mind you) to either a high end production company or at least a smaller mid-level production company -- particularly in mid-career. If so, I'd like to know how you did it, how you networked and what type of people you networked with, and how you convinced them that you could compete in their company, despite your limitations in budget, in time, and of course in equipment and software. (Obviously you're not going to find Avid Symphony or Adrenaline with all the plugins in a government access TV station!)

Basically, here's what happened in my career, to make a long story short. I have 15 years overall experience in production. From the start I've pretty much had positions where I had to do just about everything, since they were small internal media departments. That of course is different from the production company environment, where they hire more or less strict shooters, editors, writers, producers, etc. But I do feel my greatest strengths are in editing and motion graphic design. I'm also a pretty good shooter.

Basically, early in my career, I worked for a major cable company operating master control part time while I was still in college. While there, I learned mostly live studio and remote camera, audio, and later I edited 30-second commercials for local clients. I did internship after internship with a production company, a multimedia company, and an A/V company, among several others. Then when I finally landed my first full-time job, it was at an internal video department at an Army post (I was a civilian contractor). The projects were kind of basic, to put it nicely, but my co-workers and I did our best to make them professional without a budget. Then in 1998 I finally landed a job with a corporate media department, with the promise of learning multimedia design and development. Hooray! I thought I was finally there. Turned out there was little demand for my services, the equipment was fairly primitive, and as I feared I would be, I was laid off in 2001. Despite my best efforts to generate both video and multimedia products, again without any budget or support from my department or any other department, I could hardly get any bites. After begging my boss and illustrating the benefits of a nonlinear system, he finally reluctantly bought a mere $5000 system for me and made me feel guilty for spending that much of the company's money. And this was a fairly big global corporation, mind you! After my layoff in 2001, I (fortunately and quickly after just a month and a half, thank God) landed my current job with the government access channel. I am truly thankful for having a job now, but of course I've now had it for 4 years.

My main question is, how will the private sector "real" production companies look upon me for a full-time or even side freelance job? (By the way, I can't just quit the government job; I need steady work with benefits for my family, mortgage, and two car payments.) As professional as I try to make my products in the government sector, it just doesn't compare to those cool high-end videos you see coming from a good production company. Even if I mastered the graphics skils and by some miracle we upgraded to a state-of-the-art edit system (right now we use two Avids, the newest of which is still 6 years old), how would I have the time to really work on stuff? Oh, and by the way, we can't relate to real deadline pressure, budgets, clients, etc. because they just don't apply where I am. Is my career toast, or is there still hope?

dctx


DVXGalt
Veteran


Jun 10, 2005, 12:29 AM

Post #2 of 6 (1362 views)
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Re: [dctx] Low end to high end? If so, how? [In reply to] Can't Post

Find the time. You may have to work 80 hours a week for a while, but get over it.


dctx
New User

Jun 10, 2005, 11:12 PM

Post #3 of 6 (1324 views)
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Re: [DVXGalt] Low end to high end? If so, how? [In reply to] Can't Post

You're right, DVXGalt. I shouldn't whine; I can only do the best I can. I'm doing what I can right now to scrounge up some side work, even if it's not top end just yet. I met a couple of people who are either starting up a one-person PR firm or wanting video for model auditions, etc., but nothing solid yet. I do know this one guy I met in my church who bought Final Cut Pro HD Suite. He's done this fundraising video in past years on a volunteer basis. I met him this year and offered to help for free on nights and weekends. He admits he doesn't have much experience in video, and he asks me a lot of questions. (His main day job is Financial Analyst or something, but he's building a side business in video production and music recording.) So I'm now getting Final Cut Pro HD experience out of the deal, so that's cool! And it's a starter project that'll get my feet wet without the pressure right off the bat, because it's charity work. So I guess that's the way it works (getting the good video jobs). I'm hoping that his business takes off enough with small business and non-profit videos that I can work with him on (he's already said he'd welcome me to edit them, and that at that time we'll talk about my rates). Hopefully even if they're not high end I'll have better experience editing videos for true paying clients. In fact, if I can help him with the shooting as well (he has at least one Canon XL1), I can combine that with Final Cut Pro and make the videos as high end as I want -- probably exceeding the client's and my friend's expectations. Hey, maybe I've answered my own questions.

Anyway, I'd still be curious to hear anyone else's story about if anyone else's career took a dip -- like after a layoff where they had to take a low-end access TV job or something (or even a totally non-related job, just to survive the recent recession and support a family) -- and how or if they ever got out of that rut. I'm curious. It can happen to the best of us.


videobear
Veteran


Jun 11, 2005, 9:55 AM

Post #4 of 6 (1309 views)
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Re: [dctx] Low end to high end? If so, how? [In reply to] Can't Post

For both high end freelance and high end salaried work, the answer is the same: a dynamite demo reel. Show them what you can do; if it's like what they want, you're in.
Both your government work and your "freebie" work for your friend are opportunities to add to your demo material.




Regards,
Doug Graham
Panda Productions


Kathy Ritondo
User

Jun 16, 2005, 12:47 AM

Post #5 of 6 (1215 views)
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Re: [dctx] Low end to high end? If so, how? [In reply to] Can't Post

Hi DC,
If you want high end work, you have to be where the high end work is. Have you joined your Local chamber of Commerce and attended the networking nights? Join the Local Country Club and start mixing with the people who have money. Networking is how all the business is done at the level. Of course, as Doug just mentioned you have to have a great demo, but you also have to know how to use it. Are your business cards professional looking! Do they represent the kind of quality you want to attract? How about your website? Is it professional? Does it have a streaming demo of you work available at a moments notice?
All the best,
Kathy Ritondo
Woodbridge, New Jersey


dctx
New User

Jun 16, 2005, 9:07 AM

Post #6 of 6 (1205 views)
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Re: [Kathy Ritondo] Low end to high end? If so, how? [In reply to] Can't Post

Thanks everyone. Yes, Kathy, I have a full package of portfolio materials -- website (www.dalecornibe.com) with streaming videos, resume, and testimonials. I've received positive responses that it looks very professional. My business cards match in the look, fonts, etc., as does my demo DVD.

dctx