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Home: Video University Forums: Marketing & Business:
Need advice on safety video!!!

 

 


Videogals
Novice

Oct 20, 2004, 8:22 PM

Post #1 of 5 (1301 views)
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Need advice on safety video!!! Can't Post

Hi, I'm new to the business (and this forum), and I would appreciate any advice....my partner and I have done four weddings and three personalized graduation videos. Today I got a phone call from a business saying that a photographer we know recommended us, and she wanted to know if we would be interested in doing a safety video for her paper company. I said we would, I would just have to discuss it with my partner first about pricing, etc. We have never done anything of this sort and don't really know what to charge for this sort of thing. I told her I would get back to her in the next couple of days (I explained our experience, that we haven't officially done something like that but I would be happy to show her examples of things we have done. She was still very interested.) Anyway, I know this is running long, but does anyone have any advice on what we should charge, etc.? We would appreciate any help! Thanks!!!


(This post was edited by Videogals on Oct 20, 2004, 8:24 PM)


videobear
Veteran


Oct 21, 2004, 9:35 AM

Post #2 of 5 (1243 views)
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Re: [Videogals] Need advice on safety video!!! [In reply to] Can't Post

Time to invest in Hal's Video Producer Home Study Course!




Regards,
Doug Graham
Panda Productions


scrow9
Novice

Oct 22, 2004, 10:38 AM

Post #3 of 5 (1196 views)
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Re: [Videogals] Need advice on safety video!!! [In reply to] Can't Post

I don't have an exact answer for you but generally it goes phase byh phase, there will be a fixed charge for the "pre-production" aspects, scriptwriting, script revisions, production planning, location scouting etc. You could consider this "phase one" - at this point the client has the opportunity to move foreward into production or to pay you for the script and leave....which they very rarely do by the way.

Next comes comes production....again you can charge a fixed or hourly rate for this aspect, depending upon your costs and what the standard fees are in your area.

Next comes editing and all the post-activities...I would suggest an hourly fee for this since you can spend lots of time on it and this is where the client will likely want the most revisions...if you charge a fixed price for the editing, make sure you limit the number of times they can ask for major revisions.

Of course clients much prefer a fixed cost for the whole thing but you will have no idea how much time you are going to spend on this project since its your first, so maybe you could do hourly with some kind of per-phase cap?


Videogals
Novice

Oct 24, 2004, 8:52 PM

Post #4 of 5 (1170 views)
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Re: [scrow9] Need advice on safety video!!! [In reply to] Can't Post

Thank you for the advice! We would definitely be interested in expanding out into these kind of areas....we are just so new at this it's a little scary! I definitely appreciate you taking the time to read and answer back! Thanks!


scrow9
Novice

Oct 24, 2004, 9:21 PM

Post #5 of 5 (1167 views)
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Re: [Videogals] Need advice on safety video!!! [In reply to] Can't Post

No problem! Remember, it's just my opinion...I think a lot has to do with how the business works in YOUR particular part of the country...I'm in Los Angeles so here everyone and their sister is either doing something related to media or wants to be doing it resulting in lots of competition.

One last thought...for your first time out try to minimize the risks as much as you can...don't invest too much up front because who knows if you will even like doing this kind of work and if you do go ahead, keep careful track of your time spent during each piece of the work...I always SAY I am going to do this myself but never somehow do.

In fact I am a terrible example overall...Right this minute I am trying to justify to myself spending $5,000 of borrowed money on new computer and video equipment, to be followed by another $5,000 or so next year! And this would be investment into a PART-time enterprise...money that should be going into a rainy day fund!

Anyways, (forgive the rambling!) I just wrote a very solid first draft with some storyboards for an instructional DVD project...it looks like the DVD will time out to be between 50 minutes and one hours worth of content. I probably spent 40-50 hours writing this draft which the client is now reviewing.

I've worked with a lot of Web and creative agencies in the past and I think I spent about much time as they would have but I am not 100% sure, heck not even 65% sure. I will probably be putting another 8-10 hours in it, depending upon the client feedback.

This project is being done internally within my company, I'm doing it just for the experience and so that I can have a solid demo example to show to others before going out and trying to do one for profit.

In fact I'm spending a lot of my own money, go figure!

Finally, what I wanted to say is that if I charged an average hourly rate the cost of the script would be $4,000 if I were actually charging my internal client...I wonder if anyone else could give me some feedback if this is too much for "just" a script or if this sounds about right, or even too low for Los Angeles?

Steve