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Home: Video University Forums: Marketing & Business:
Need help with commercial project...

 

 


X-Jonathan_Roth
Imported Account

Jan 8, 2004, 5:09 PM

Post #1 of 2 (627 views)
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Need help with commercial project... Can't Post

I am producing a 30 second commercial for a radio network. This is a big opportunity for me, but I’m a little inexperienced, as you’ll discover by reading on. My fulltime job is as a producer for a national television interview program in Canada (taking care of content, not the production), but during the summer hiatus last year I began producing promo videos for various companies. One involved traveling to Africa and I put together a pretty good DVD documentary about what the organization was doing. After getting back, my previous employer (the radio station) contacted me and asked to produce this 30 second ad for broadcast…something I’ve never done. So, with all this in mind, here’s my questions for you:
-I presently own a Panasonic DVX-100 miniDV camera. The best advantage it has is that it can shoot in 24p. However, I’m being told by various people that miniDV isn’t a good enough format for broadcast. What do you think? Should I shell out the extra money for a Betacam camera/operator? I would like to shoot it in 24 if possible (to get the “film” look).
-Also, if I do shoot it in miniDV, how do I get it to Beta without losing quality? Is there a way to get my footage out of my PC (I use Vegas to edit) in an uncompressed video format to miniDV? To Beta? Is this even possible if the only connection out of my computer is Firewire (USB 2.0)?
I’m just in a dilemma as to how to make my project look as professional as possible, but not break the bank with it. Thanks in advance for any help you can give me!
Jon


X-Hal
Imported Account

Jan 8, 2004, 5:41 PM

Post #2 of 2 (626 views)
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Re: Need help with commercial project... Can't Post

Mini DV and Beta SP are virtually indistinguishable when shot by a
competent cameraman. The same is true for "bumping" DV to Beta.
Don't shoot in Betacam. Hire yourself a good cameraman/D.P. and
listen and learn from him or her. The look of film can be acheived with the
right camera filters, lighting and post production techniques.
Shooting in 24p is most useful when you are transferring to film, not for
releasing on video which is 30 frames a second.
Hire the best person.

: I am producing a 30 second commercial for a radio network. This is a big opportunity for me, but I’m a little inexperienced, as you’ll discover by reading on. My fulltime job is as a producer for a national television interview program in Canada (taking care of content, not the production), but during the summer hiatus last year I began producing promo videos for various companies. One involved traveling to Africa and I put together a pretty good DVD documentary about what the organization was doing. After getting back, my previous employer (the radio station) contacted me and asked to produce this 30 second ad for broadcast…something I’ve never done. So, with all this in mind, here’s my questions for you:
: -I presently own a Panasonic DVX-100 miniDV camera. The best advantage it has is that it can shoot in 24p. However, I’m being told by various people that miniDV isn’t a good enough format for broadcast. What do you think? Should I shell out the extra money for a Betacam camera/operator? I would like to shoot it in 24 if possible (to get the “film” look).
: -Also, if I do shoot it in miniDV, how do I get it to Beta without losing quality? Is there a way to get my footage out of my PC (I use Vegas to edit) in an uncompressed video format to miniDV? To Beta? Is this even possible if the only connection out of my computer is Firewire (USB 2.0)?
: I’m just in a dilemma as to how to make my project look as professional as possible, but not break the bank with it. Thanks in advance for any help you can give me!
: Jon