videobear
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Mar 13, 2007, 1:07 PM
Post #1 of 6
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New Hal Landen Book on SIVs!
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I've just been reading Hal's new book, "Secrets of Producing and Selling Successful Videos". #1007 Secrets of Producing and Selling Successful Videos . I'm only about halfway through it, but I'm already convinced that this is the best single sourcebook on the topic of making money with special interest videos (SIVs) on the market today.
In the last "Hal" book I read, #101 Marketing With Digital Video: How To Produce a Winning Video Hal covered the actual making of a corporate video, from scripting through production and post.
In this new volume, which at 324 pages is about three times the size of "Marketing", Hal covers those topics, but then goes much, much farther. In "Secrets", he assumes that you are making a video that you want to sell to customers, rather than one for internal use by your company. He covers topics like the various markets; how to sell directly to customers; how to advertise your video; the difference between a video distributor and a video publisher; and many more. He talks about choosing a profitable subject matter area and picking a topic. There are whole chapters with headings like "Getting on the Web", "How to Run a Mail Order Business", and "All About Laws and Copyrights".
To illustrate his points, Hal draws on his own experience as a video producer and information marketer, but he's not too proud to also include tips and thoughts from some of the best in the business, like David Brinkley, Dan Poynter, and Steve Yankee.
In both "Marketing" and "Secrets", Hal assumes that you are the video's producer. As such, you can do the camerawork and editing yourself, if you have those skills and those interests...but he's quick to point out that it may be better to hire professionals and rent equipment for these tasks, both financially and for the quality of the final product.
Now, many people will read this and think it's a "puff piece", since I happen to be a moderator here on the VU forums. I want to assure you, Hal doesn't pay me a thing...not to moderate, and not to plug his stuff. He didn't ask me to post this. Well, I did get a free review copy of the book, but then, as a writer for EventDV, I get review copies of material from lots of people.
Anybody who's ever thought of making an instructional video, documentary, or kidvid, or self-publishing and selling any kind of information (a lot of this stuff applies to books and other media, too!) should have a well-thumbed copy of this book on their shelf!
Regards,
Doug Graham
Panda Productions
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