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Home: Video University Forums: Marketing & Business:
Promo video question

 
 


X-MP
Imported Account

Dec 26, 2003, 2:56 PM

Post #1 of 2 (782 views)
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Promo video question Can't Post
Hi everyone,
I have a question for those familiar with doing prmotional videos. I m doing one for the University of Mass. Its a great gig for me to produce a sample to attract more business
However, I m a newbie to promo vids so heres my question.
The video is to recruit students to the env science dept. I m intervieng students engaged in research to discuss their project. What would be an ideal time duration for an interview. I dont want the video to drag. I thought 1 or 2 minutes would be good. Also, do you guys incorporate triple-take techniques of your subjects performing various tasks. I want to provide the best editorial style I can with great camera work. I ve been studying the different filming techniques in the book " The five C's of cinematography"
Thanks!


X-Jim_Colman
Imported Account

Dec 27, 2003, 2:19 PM

Post #2 of 2 (781 views)
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Re: Promo video question Can't Post
One of the techniques that we use is to interview several people, asking them the same basic questions, then intercut the soundbites together. This way, you don't have people on-screen for very long. When shooting "B-roll" of people, I usually only have them repeat a task for a different angle if the task is importent to the story line. Often, you can simply film a person doing several tasks, or even just looking at the camera, and use this footage for your coverage. Another technique that I like to use, is to film my interviews with two cameras, the second one being a cheap Sony miniDV camera filming from a side angle. I bump the mini-dv footage up to BetacamSP for editing and "trash" the footage in post so that it appears quite different from the primary footage that I film with our good cameras. With this method, I have cut-away footage without having to resort to shooting "B-roll".
Jim Colman