X-Luther_Burnside
Imported Account
Dec 10, 2003, 1:32 PM
Post #9 of 9
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Re: Survey - What would you pay for a sales opportunity? Do I hear $25, $50, $75 ??
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Okay, if Word-of-Mouth works then everybody here is driving BMWs and nobody has a mortgage because it's already paid, right? Even if word of mouth gets you two added customers for every existing customer, you still need to go out and get more customers (i.e. advertise) until you are doing all the work you can handle. No who has extra capacity should be waiting for word of mouth. He/she has to sacrifice some profits to get the word out. I would set aside 10-15% of the total gross ensure a continued flow of new customers. If you buy my logic the big Q becomes where to put the money.
: Think about it for a minute. Marketing is a least half the game and more than half the cost. What did you pay in advertising per customer? If someone were to set up a sales call for you, what you pay her - $25, $50, $75? I'm interested to hear what you think the number should be.
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