krissimmons
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Mar 31, 2007, 4:09 AM
Post #2 of 3
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Re: [HDMedia1] The Buisness of Business Videos Book
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I've used the book pretty effectively over the years. In fact, it's still part of my marketing mix. It's been revised no less than 100 times in the past 7 years but it still works as a great lead generator.
I think it's important that you revise the book to match your business. If you are new to business, you can just about use it exactly the way it is. Just be sure to really get well-versed in all it talks about so you don't look like an amateur when talking to prospective clients.
I put a "request our Business of Business Videos eReport" link in my newsletter and when people request it, my marketing manager calls them to verify their information and to talk with them about their business and possible video needs. I also send it to all new clients before we begin work on a project. I ask them to read it before coming to the project kickoff meeting. This helps them come to the meeting prepared so I don't have to spend a lot of time explaining the production process to them.
I've also had some success by sending it to local media. The eReport established us as the local expert and we've been featured in several articles over the years as a result.
I could go on for days regarding all the ways you can use the report. The key is to make it reflect your business and to figure out all the ways you can leverage it in your marketing efforts.
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Kris Simmons
http://www.FEPvideo.com
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