kedan
Enthusiast
Feb 24, 2005, 12:44 PM
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Video Product Marketing Position
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Hello all,
I could use your advice here.
I am applying for a Director of Video Marketing position, which entails picking a video product line (video cameras/ camcorders, accessories, software etc) and working with advertising department to make as many sales as possilbe (obviously), I have a degree in Engineering.
However I am inexperienced in that area, but I posses extensive knowledge of selling video to corporate or wedding clients (have been doing it for 5 years). I tried to explain to my interviewer that its all similar, but I don't think it went to well. They are still undecided. How would you "attack" this through email or a letter? I was thinking maybe bullet points, with my strengths, and I am pretty sure they don't want to hear I will learn this in a heartbeat.
Position Description:
Senior Product Marketing Manager / Digital Video
We are seeking a person with at least 5 years experience in the digital video area along with a marketing background.
Responsibilities: I PUT IN ALL CAPS INFO PERTAING TO MY EXPERIENCE
• Lead development efforts for digital video product line NO EXPERIENCE
• Execute, support and maintain a life cycle for new video products NO EXPERIENCE
• Provide sales support and training for company EXPERIENCED
• Oversee product selection, pricing, margin and marketing of product line EXPERIENCED IN VIDEO PRODUCTION REQUIREMENTS Required Qualifications:
• Knowledgeable in all aspects of video & digital video products YES
• 3-5 yrs. Experience in product management, marketing and retail sales YES
• Background in video/broadcasting YES
• Proven ability to drive sales and make profit for company YES
• Excellent communication skills YES
• Strategic planning skills YES
• Skilled in pricing and profit margins for product lines YES IN DIGITAL VIDEO PRODUCTION
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