Beverly
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Nov 4, 2005, 10:56 AM
Post #4 of 6
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Re: [smithgalltv] buying air time
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No, I change it a bit. For instance, if it says that they need a two week notice for cancellation, my contract to the customer says 3 weeks. This way there is a little room to play with. You don't want your customer calling you at 5:00 cancelling on you and then you can't get in touch with the station. Then I change other time factors also in the contract to give myself more room. If the contract says to give 24 hour notice of changes my contract says 48 hours. Hope this make sense. Also look at the rates and fees that are charged on the account for none payment. You will need to increase you fees also. Also stations will allow you to pay the first month upfront and then go on a payment schedule after that point I don't do that. I tell the customer 2 months upfront and then the 15th of each month payment is due for the following month.
If you had a client that signed up now for advertisement on November 4th he would write you a check for $2000 to cover November and Decembers airtime. Then on December 15th he would write another check for January's airtime, January 15th another check for February's airtime. With payment being due on the 15th of each month this will give you two weeks from the start of the next month for cancellation. You DO NOT want to get stuck with an advertisers bill. And it happens to frequently. So make sure you are protected. The TV station doesn't care if your client doesn't pay you. You are the one they have a contract with and WILL take you to court if you fall too far behind in payment. If you do not have the payment on the 16th you call and ask for the payment. All so set up a late fee for airtime not paid by the due date.
So read thier contract carefully and adjust it for yourself to protect you with your clients.
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