DVXGalt
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Apr 25, 2005, 10:42 AM
Post #2 of 3
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Re: [markisold] calling all businessmen...
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I NEVER believe in final-minute pricing. It is totally unrelated to value or cost, so what is the point?
You need to figure out what your time-lost cost is for total hours spent on the boat, getting ready, etc. You need to add in production costs (tape, camera hours, wear and tear, etc) for actual shooting time. Then you need to estimate editing time based on final run-time, total footage available, plus added costs for music, graphics, etc. Then add in duplication, artwork, etc. That is your minimum price, but does not allow you any profit.
Then you figure out what the "saleable value" is to the client? That is, what benefits can you reasonably quantify in dollars? How many of these will they be giving out each year, how much more business do they expect it to bring them, and what is the value of that business?
Your price should be higher than your minimum and lower than the saleable value. If your minimum is higher than the value to them, restructure the project.
They can do a lot to optimize your time if they are properly motivated, including making a special trip just for you to shoot and not keep you hanging around for hours while other people fish, going to only one or two spots (how many do you really need), going when lighting is best, etc. Get your costs low, the value high, and split the difference (Profit for you)!!!.
If you are too lazy to do all that, then use your estimate and hope you are low enough to get the job, make enough money to cover your rent, and have a happy client for reference and future work.
HTH
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