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Home: Video University Forums: Marketing & Business:
choosing a catchy nam

 

 


eeha
User

Jan 12, 2005, 10:40 PM

Post #1 of 7 (1906 views)
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choosing a catchy nam Can't Post

I have been a student and working for others till now. i dont want to brag but i am pretty good at what i do and i can pretty much cover most aspects of production and post. do to increase in clients asking for my services i would like to break away and hopefully very soon start my own production company offering basically the whole nine yards that a small multimedia house can offer. what are some of the first steps in doing so other than buying some of the equipments i dont currently own. as far as legal stuff.
bye the way the biggest challeng i have right now is coming up with a good catchy name that has an available web address.
i would appreciate any help or comments


DVXGalt
Veteran


Jan 13, 2005, 12:45 AM

Post #2 of 7 (1898 views)
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Re: [eeha] choosing a catchy nam [In reply to] Can't Post

Lots of people just use their names. this is simplest and cheapest, since you can avoid a few legal filings that way. Call SCORE or your local SBA office, or maybe Chamber of commerce. They will have local courses in steps to starting a business in your state/county. eeha productions.


PhoenixF2B
Novice

Jan 24, 2005, 1:39 AM

Post #3 of 7 (1747 views)
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Re: [eeha] choosing a catchy nam [In reply to] Can't Post

Eeha,

I commend you on your decision and ambition for starting your own company. Since I don't know what experience you have the type of work your current employer does, I'm going to assume you know your craft, however, the first thing you're going to learn is how much more there really is to know.

A friend and I did the same thing about 6 years ago, during college we formed our own company. It's a LOT of work, and there's no way I can express verbally how hard and difficult it's going to be. We started out doing weddings and bar mitzvahs, and worked our way up to commercial work, and right now we're developing 2 television shows that are going to broadcast nationwide this summer. So if you want it, go for it.

As far as what you need to do, yes, come up with a name that you like. It can be your own name as previously suggested, or a production term, or location, or even a silly name, whatever catches your fancy.

The main things legal wise you'll need are (we are based in South Florida, so this is what we had to get, I imagine it wouldn't be too far off for you):

1: Occupation License
2: Sales Tax collection license
3: Fictitious name registration

Decide what kind of business you want to be (ie. Sole Proprietorship, corporation, LLC) They each have pros and cons, I would do some research on each and then probably consult a lawyer or an agency that can register everything for you. http://www.amerilawyer.com/ this is the company we used, they are quick and effective. They have different options with varying prices, so again, I recommend that you research your options and then contact them.

Further steps to look into, register and trademark any logos or ficitious names you come up with. Get a good business insurance plan. Especially in production, equipment gets banged around and damaged easily. Make sure it's covered.

The most important piece of advice I can give you this....and PLEEEEASE take it to heart....

RESEARCH, RESEARCH, RESEARCH!!!!! I cannot express to you how important this is. Before purchasing any equipment...research ALL of your options...it is SOOO easy to buy the wrong thing and the bills on that can rack up so incredibly fast. We have three associates who came to us for advice on starting the production company, and we researched for them, talked to them, made them research, and put together editing systems and camera packages for them. On a whim, they went out and bought something else. All three came back after having severe problems and switching to the recommended systems.

Point being, RESEARCH the hell out of whatver your considering. I hope this has been of some help, even though I did ramble a bit, but hopefully this will get you started.

Best regards,

Daniel Sanz
Fade 2 Black Productions, Inc.
~If you dream it, do it.


Pacman
User

Jan 25, 2005, 11:58 AM

Post #4 of 7 (1714 views)
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Re: [eeha] choosing a catchy nam [In reply to] Can't Post

These guys have it right. Choosing your name may happen to be the coolest thing you have to worry about, but it's for sure not the most challenging thing you have in front of you right now. Galt must know a thing or three about running a business because pretty much every time he posts something about it, I laugh and say, "yeah, wish I would have known that 2 years ago."

I'm not trying to discourage you AT ALL, so don't get me wrong here.....but you should really consider doing the SBA or SCORE meetings because they will teach you so much that you never knew or would think about no matter how business savy you may or may not be. If nothing else, it's a good chance to hook up with others who are starting out that don't realize just how much they could benefit from your new studio shooting a tv spot or training video for them. Wink

Seriously though.....Its a ton of work, but is also way cool. Run at it full steam ahead man. If you're still living with Mom and Dad, even better. You would be surprised how much money you are saving by doing that.


videobear
Veteran


Jan 25, 2005, 12:28 PM

Post #5 of 7 (1712 views)
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Re: [eeha] choosing a catchy nam [In reply to] Can't Post

Here are some naming tips:

- Short names are more memorable.
- Names ending in "a" are (for some unknown reason) more memorable.
- Your name may say something about your business, e.g.,
Three Bald Guys (describes the principals, in a humorous way)
Windy City Video (describes the location, Chicago)
Precious Memories Video (describes the product)
Will Smith Productions (names the owner)

- or it may simply be a name that's memorable all on its own, like
PIXAR
Naked I
Grunge Studios

When I was choosing a business name, I listed every name I could think up. It came to about two pages. Then I showed it to my wife and asked her to pick her favorites. Then I picked mine. Then I let it sit for a few days, and went over the list again. I also looked for businesses in my area and on the net which also used the name (there were a couple, but nothing local).




Regards,
Doug Graham
Panda Productions


peter lee
User

Feb 13, 2005, 10:18 AM

Post #6 of 7 (1521 views)
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Re: [eeha] choosing a catchy nam [In reply to] Can't Post

People must remember the name easily and should be able to use the name to find your website. Cool Name is a good choice only if you can get coolname.com. First nail down the url then worry about the dba.


eeha
User

Feb 17, 2005, 2:52 PM

Post #7 of 7 (1402 views)
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Re: [PhoenixF2B] choosing a catchy nam [In reply to] Can't Post

WOW
everyone i'm so greatfull for your advices and i really appreciate your suggestions. specially PhoenixF2B
thanx man.