X-Ron
Imported Account
Oct 17, 2003, 5:34 AM
Post #2 of 3
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Re: infor mercials
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Steve,
tell us some more about the subject matter, potential budget, etc.
Will this be an infomercial with an on-screen spokesperson, or maybe
done via voice overs and interviews done by an off-screen interviewer?
What is the target market (ie who would be viewing this)?
Are we talking about an infomercial for broadcast on local TV stations
and cable networks, for broadcast on regional TV or national broadcast?
Where will the footage be shot, will there be interviews, customer
"testimonials", etc.? What type/quality of lighting and audio will
you need?
Sorry for the questions but more information about your project
is key to giving you some recomendations that would be helpful.
Also, and you have probably already thought of this, by through proper
planning the footage you develop for the DVD can be "re-used"
immediately in the infomercial.
I have done the opposite where we developed a TV show and then from
that derived a set of 9 30 second TV spots (using the footage from the
TV show and in some cases a little additional footage) and then produced
an interactive cd-rom -- the later had some advantages over the TV show
since people could jump directly to the video segment of interest
and we managed to fit about 45 minutes of video onto the cd thus allowing
us to include some additional subjects and testimonials that we
we did not have time to include in the 28min30second infomercial.
Have you or the customer also thought of using the footage to
produce 30 second (or 2 minute) TV spots also?
Also, I recommend that you develop a good working relationship with
the client as you never know what will happen. During the filming of
one of the infomercials that I did our 35 year old host became sick
and very suddenly passed away about 60% of the way through the filming.
This a major shock to all of us and left us with out a host and with
more segments of the TV show to film. Also, since the host was
a friend of mine editing the existing footage was a painful experience
and one that took me longer than normal. Fortunately the client worked
with me and we were able to use some different approaches to finish
the show and to do in such a manner that the viewer would not have known
that it was not originally planned that way. EVen if something so drastic
does not happen you will need a good relationship with the client
to make sure that you can get the footage you need and produce the
product that will make them happy.
Ron Bridegroom
ron@showstoppersfx.com
: Well, it's out of the frying pan and into the fire. Some institutional footage is leading to a promotional DVD and potentially to an informercial. Man, am I outta my depth.
: Pratfalls, Pitfalls, Niagra ..........
: ANY AND ALL ADVICE welcome.
: Thanks in advance
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