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Home: Video University Forums: Marketing & Business:
questions to ask when creating commercials

jds41979
Novice

Jun 13, 2005, 4:01 PM

Post #1 of 7 (1360 views)
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questions to ask when creating commercials	Can't Post

what questions do you ask when you create commercials for a client? (i.e. demographics)

thanks,

Josh

DVXGalt
Veteran

Jun 16, 2005, 6:23 AM

Post #2 of 7 (1339 views)
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Re: [jds41979] questions to ask when creating commercials [In reply to]	Can't Post

What are you selling?

jds41979
Novice

Jun 17, 2005, 8:34 AM

Post #3 of 7 (1325 views)
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Re: [DVXGalt] questions to ask when creating commercials [In reply to]	Can't Post

its for a paving / asphalt Maintenance company.
I didn't know if there was a general questionere that some have used.

DVXGalt
Veteran

Jun 17, 2005, 8:57 AM

Post #4 of 7 (1322 views)
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Re: [jds41979] questions to ask when creating commercials [In reply to]	Can't Post

I didn't mean what are YOU selling. I meant what are THEY selling? Reliablility? Low price? Quality work? Better asphalt? Clean Trucks? English-speaking workers? 10 year guarantee?, Night/Weekend work? Locally-owned? Multiple generation ownership (implies stability)? Ons-stop shopping? They are in the asphalt business, but they have a business philosophy and things that make them unique.

But really, get yourself a book on advertsing or marketing 101.

hlanden
The Dean / Moderator

Jun 17, 2005, 1:34 PM

Post #5 of 7 (1317 views)
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Re: [DVXGalt] questions to ask when creating commercials [In reply to]	Can't Post

My book "Marketing With Digital Video" has the questions you need to ask a client of any kind of business video especially commercials. The new revised edition is due back from the printers in a couple days. You can place advance orders for item #101 and I'll send the book as soon as possible.

Hal
401 253 2800
Produce Profitable Special Interest Videos

DVXGalt
Veteran

Jun 17, 2005, 3:40 PM

Post #6 of 7 (1312 views)
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Re: [hlanden] questions to ask when creating commercials [In reply to]	Can't Post

If Hal has updated his book, it is a good investment. I have the old version, and it still had a lot of good stuff in it. My only complaint was that it was very dated. Hal, any discount for updaters?

hlanden
The Dean / Moderator

Jun 17, 2005, 4:33 PM

Post #7 of 7 (1308 views)
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Re: [DVXGalt] questions to ask when creating commercials [In reply to]	Can't Post

Yes, there will definitely be a discount for those who have purchased it previously. Some recent customers will get a better deal, but I need to work out the discount policy etc. Stay tuned.

|Hal
Produce Profitable Special Interest Videos