X-Darriel
Imported Account
Nov 15, 2002, 7:02 PM
Post #1 of 7
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The Big Picture (And It May or May Not Contain The Greg's)
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Can't Post
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I wrote about this a little while back and I am not even sure it posted. (It was a long day at the NLE)
What we have is a perception problem with our potential clients. They come in different varieties. Some B&G's saw a friend's video and want something like it for them. Some have no idea what to expect from a videographer and aren't even sure they want or need one. Some expect a guy with a camera to show up and give them a video tape. It runs the gammut (sp?).
The truth is that we have people out there giving a service at a specified price, and in return, the clients get one, two and sometimes three video tapes and other assorted media in return.
The contents of the tape are sometimes unbelievably spell binding and emotional. Sometimes the content is unimaginative and uninspired.
We have already pigeon holed price and quality, as we should. But there is more to it....
The simple truth is not to judge. Not to judge, clients, competitors and anybody who we come into contact with. This is a weakness that needs to be overcome.
We hopefully are in this business for two main reasons. We love what we do, and it puts food on the table.
Scenario: Bride A has Mr. Roger's Video service do her wedding with one sVHS camera and bang switch editing.
She has hired him, saw his previous work and demo and was happy to pay him the money.
She gets the video back. It is her walking down the aisle, saying her vows, fade to black.
That is what she wanted, expected, and paid for. Is she happy? Yep.
Then she goes over to her friends house to watch her friends wedding video two years later. It opens with neat titles, smooth dissolves, and carefully selected music and jumpbacks.
It is tightened up a bit and taken out of real time.
They laugh, cry and Bride A goes home. She puts her video that she hasn't seen since she got back from the honeymoon.
Her friend paid 1K more than she did. Is it the same? Does she want her money back? or want more video? Expectations weren't very high. The videographer delivered.Enough said.
A third friend is getting married and needs ideas for a good videography company. Who is going to get the work? Whoever is in her price range. What is it worth to her to have what she expects.Where will the budget give to get what she wants?
I know it was a long way to go, but you get my point. We will not be an overnight wedding necessity.
Let the people just getting started do their work. Hopefully they will get better. And if they don't, they will keep their day job and make 500 a weekend.
Call it snobbery, elitist, title it however you want to. Those out there doing quality work, will be richly rewarded. They will compete with other high end marketeers and won't even be in the same league as the WW's. BB's (budget brides) will seek them out. And this is ok because it is a market segment that most don't even want to deal with. Do you think a Mercedes car salesman is worried that his customer isn't going to like what he sees for $60 K and run off to go get a Ford Focus? Two different market segments.
Sorry for the book, but I think this subject was in need of a breakdown.
Why do the photogs get all the money? Decades of old school Pavlovian ingraining.
Time for the wedding videographers to ring the dinner bell.
BONG!
Peace,
Darriel
www.threedbproductions.com
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