Video University: Video University Forums: Wedding & Event Videography: "The Power of Video" Presentation in Houston by Kris Malandruccolo

VideoUniversity.com
Home	Free Library	Store
Free Catalog Please support VU by making your B&H purchases and links through this B&H ad. Doesn't cost a penny more.

See The New VU Postcard Catalog

To post in the forums see the Forum Guidelines.

Join or Renew Today.
New Benefits for all VU Members

Forum Guidelines and FAQ
Main Index	Search Posts
Who's Online	Log In

Home: Video University Forums: Wedding & Event Videography:
"The Power of Video" Presentation in Houston by Kris Malandruccolo

1 2

View All

Sandy B
Enthusiast

Apr 16, 2008, 12:16 AM

Post #1 of 37 (1561 views)
Shortcut

"The Power of Video" Presentation in Houston by Kris Malandruccolo	Can't Post

For the flyer with complete details - click here

Please join the Houston Professional Videographers Association(HPVA), Association of Bridal Consultants (ABC) and Wedding Event Videographers Association (WEVA) for

presented by
Kris Malandruccolo
Owner of Elegant Videos by Kris
Inductee into WEVA Wedding & Event Videography Hall of Fame
Chairperson of the WEVA Public Relations Committee
Designated as an ABC Master Wedding Vendor

Developed by the WEVA Public Relations Commitee, “The Power of Video” includes segments from top WEVA Creative Excellence Award-winning videos. See how the impact of highly produced videos can help sell the big-picture concept of videotaping weddings and other important lifecycle events.

“With the Internet and major media finally focused on video, the time is now for all vendors working in the bridal industry to learn successful new ways to use video as a powerful marketing tool to excite clients and ultimately enhance the entire event," said Malandruccolo.

Sunday, May 4
Omni Houston Hotel
Four Riverway
Houston, Tx 77056
713-871-8181

1:30 PM - Networking & light refreshments
2:15 PM - “The Power of Video”
3:30 PM - Cocktail reception and hard-hat tour of Omni’s exciting new ballroom

Sandy B
SSPBLOG

"The reason most people are so unhappy is that all they think about is the self and there isn't one." -- Wu Wei Wu

RustyB
Veteran

Apr 16, 2008, 1:19 AM

Post #2 of 37 (1541 views)
Shortcut

Re: [Sandy B] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

$30 for non-members? I'll have to weigh my options, and see if it will be cheaper than drinking at the Lone Star Saloon on Sunday. Tongue

If I magically get my rent paid by the 4th, I might go, and see if some of the coord's I know will be there. I'm going to bring a stack of demos and my price sheet. Cool

Seriously, sounds like a great networking deal, and I'm glad to see WEVA involved. I'll try to make it if I gots the $$$! I'm glad to see you have the HPVA involved...great job Sandy!

savvy houston bride
get a video....not an excuse

Brackish
Veteran

Apr 16, 2008, 4:50 AM

Post #3 of 37 (1519 views)
Shortcut

Re: [RustyB] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

In Reply To

$30 for non-members? I'll have to weigh my options, and see if it will be cheaper than drinking at the Lone Star Saloon on Sunday.

Maybe if the bar has any pitcher deals you could afford to do both.

----------------------------------------------
when all the birds are singing in the sky now that the spring is in the air with the flowers everywhere

Sandy B
Enthusiast

Apr 16, 2008, 10:36 PM

Post #4 of 37 (1445 views)
Shortcut

Re: [RustyB] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

Rusty,

My tab is always open for you. Come on over just a block outside the "loop", yet you downtowners might have to pack a sack lunch.

BTW- how you like the new park downtown? And the new Cathedral, too, isn't the PopE gunna drop by to take a whiff of the new church smell?

The coord's you know will be at the Lone Star Saloon like any normal Sunday, just invite them, too, and come join the shindig.

Cheers dude ...

Sandy B
SSPBLOG

"The reason most people are so unhappy is that all they think about is the self and there isn't one." -- Wu Wei Wu

stevemoses
Veteran

Apr 17, 2008, 2:14 AM

Post #5 of 37 (1425 views)
Shortcut

Re: [Sandy B] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

Hi Sandy, wish I could be there. Kris is a great friend of ours and know that she well give a great presentation at your meeting. Smile

I have seen this presentation last year and enjoyed it very much. Have a great one and one day I will make it to Houston, and not to just change planes. Unsure

Steve

Steve Moses
Vantage Point Productions, Inc.
www.SteveandLaura.com

Can't Wait for June 24th!!

Edit 1 Media
Veteran

Apr 17, 2008, 12:52 PM

Post #6 of 37 (1381 views)
Shortcut

Post deleted by Edit 1 Media [In reply to]

Sandy B
Enthusiast

Apr 18, 2008, 2:44 AM

Post #7 of 37 (1348 views)
Shortcut

Re: [Edit 1 Media] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

Hey now, when any of you rounders come to town, you gotta pay 'daMan down at the corner by the chicken stand to be with Rusty. Tongue

Sandy B
SSPBLOG

"The reason most people are so unhappy is that all they think about is the self and there isn't one." -- Wu Wei Wu

RustyB
Veteran

Apr 18, 2008, 1:30 PM

Post #8 of 37 (1321 views)
Shortcut

Re: [Sandy B] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

In Reply To

...how you like the new park downtown? And the new Cathedral, too, isn't the PopE gunna drop by to take a whiff of the new church smell? ...

I was actually shooting a wedding at the old Cathedral across the street during the "grand opening" of the new Cathedral. What a mess...pilgrims were lined up for blocks waiting for a tour. People were even walking into the old cathedral, just to look around and take pictures, during the middle of the wedding!

We were going to walk down to the new park, Discovery Green, this afternoon. From the pictures I've seen, it looks like something from the 1970's. Crazy

Right now I'm still recovering from all the Lone Star beer at the Continental Club last night. "Beetle" plays there every Thursday night, 7-10pm, no cover. If you like the Beatles, they are AWESOME....one of my favorite live bands to watch ever.

savvy houston bride
get a video....not an excuse

MizVid
User

Apr 21, 2008, 1:39 AM

Post #9 of 37 (1180 views)
Shortcut

Re: [Sandy B] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

The $25 fee is for all ABC, HPVA & WEVA members and is all-inclusive (includes light refreshments and the cocktail reception afterwards). Non-members are $30. This fee is typical of most ABC meetings that are held in a hotel and serve refreshments (you aren't allowed to bring in outside food). Networking opportunity: Priceless!

You'll also get to see new 2007 CE award-winning video clips in addition to other crowd favorites. One bridal consultant at the ABC Florida Fusion Conference came and saw this presentation twice because she loved it so much (I presented this three times in one day). You will also learn various ways to market yourself using video. This presentation counts for continuing education credits for all ABC members.

Networking is more effective than advertising, IMO. Hope to see y'all there!!

Kris

Kenneth
Veteran

Apr 21, 2008, 10:22 AM

Post #10 of 37 (1147 views)
Shortcut

Re: [RustyB] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

A presentation on the Power of Video directed towards videographers and event planners? Maybe Rusty can chime is after I do, because sometimes we seem like the only logical people on the boards. Shouldn't this presentation be geared towards brides? Shouldn't it be presented at a bridal expo or in a shopping mall. I don't see where videographers or event planners need to be enlightened on this subject.

In fact I fail to see where any event planner could help me get more clients. I always ask what the client has booked so far when I meet with them I think I have only had one couple ever told me they booked a planner before they booked me. Sorry, I'm just not seeing the point of this presentation except to line the pockets of WEVA and the presenter.
......................................................................
Philadelphia Wedding Video
The Kenneth Stillman Blog
Philadelphia Trash the Dress

Sandy B
Enthusiast

Apr 21, 2008, 11:02 AM

Post #11 of 37 (1136 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

Kenneth,

"In fact I fail to see where any event planner could help me get more clients."

That comment is shallow and closed-minded, far from what I ever considered you ever being.

"I always ask what the client has booked so far when I meet with them I think I have only had one couple ever told me they booked a planner before they booked me."

Really? Either that statement is a gross exaggeration or a statistical misnomer in this business. I have noticed in previous posts that you like to Toot your Horn, but comments like this seem over-the-top mean.

Sorry, I'm just not seeing the point of this presentation except to line the pockets of WEVA and the presenter.

Kenneth, you are way out-of-line here.

Sandy B
SSPBLOG

"The reason most people are so unhappy is that all they think about is the self and there isn't one." -- Wu Wei Wu

RustyB
Veteran

Apr 21, 2008, 12:11 PM

Post #12 of 37 (1125 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

In Reply To

I actually do get some bookings from planners. I have 2-3 that contact me regularly, but only one of those really gets me bookings. I don't think ANY of them suggest to the clients to get videos, however, if the client wants a video than the one planner in particular goes out of her way to get me booked with them. She sometimes even comes to the meetings with me at Starbuck's, and is by far the hardest working coordinator I've worked with in Houston. She doesn't want anything in return, but does want her clients to get a great video while not spending more than they need to.

Like videographers, most brides unfortunately don't book a planner. So, getting a few referrals a year from one planner isn't going to make a HUGE impact on your business, but it does help. So, the more you have on your side, the better!

In return, I give the planners a copy of the video, so they can show their potential clients the weddings they've done...in the best possible light. At the same time, a customer who was not considering a video, might now be considering ME to make their video. It's not too bad a deal.

I'm not sure how popular wedding planners are in your 'hood, but one of the most beneficial things I've added to my contract is an optional space for "referred to me by" field...so I know where my clients are coming from. In addition to knowing what planner sends me brides, some of the ignorant nay-sayers out there would be surprised to find out how much business they get from the Knotties. (Of course, the Knotties are brutally honest on their forum, so maybe I'm the one getting most of their business. Tongue

)

On the other hand, I don't go out of my way to kiss planners' butts for business, because many of them I've worked alongside, I simply didn't care for...or often thought they were completely unprofessional. (I often see them getting drunk at the reception, making asses of themselves, or simply not doing anything at all on the wedding day but stand around.) But there's a couple of them that I very much enjoy working with, and have become friends with.

savvy houston bride
get a video....not an excuse

Kenneth
Veteran

Apr 21, 2008, 12:47 PM

Post #13 of 37 (1108 views)
Shortcut

Re: [RustyB] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

IN our area only about 1/3 of the weddings have videographers. And I would say that I only see a coordinator in 1/20 of the weddings I film. So they are lower on the food chain than us.

That being said I worked with a real nice one this weekend and I might try and network with her. The only reason I considered it is because she owns a wedding dress shop, and offers her DOC services when brides come in to try on dresses.

But seriously, they need to move that presentation to a mall and make it free. We already know the power of video, it's the brides that need convincing and not only are you holding this at a place where brides won't be, you're charging them $30 to boot. Explain to me again how getting a bunch of videographers and planners together is going to help spread the word about the "Power of Video"?
......................................................................
Philadelphia Wedding Video
The Kenneth Stillman Blog
Philadelphia Trash the Dress

Art Vandelay
Enthusiast

Apr 21, 2008, 12:49 PM

Post #14 of 37 (1106 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

In Reply To

I always ask what the client has booked so far when I meet with them I think I have only had one couple ever told me they booked a planner before they booked me.

Kenneth,

There are typically two different time frames a bride will hire a planner; at the very end of her planning process to help pull everything together and coordinate the wedding day, and then the bride who hires a planner at the very beginning, right after getting engaged.

It is in the 2nd case where the planners can be very helpful. The bride who hires a planner at the beginning is frequently very busy with career or school and doesn't want to take the time to research and meet with a hundred different vendors, she trust the planner to handle all of those details. That is the type planner you want to refer you.

My largest bookings this year have come directly from planners who I have worked with in the past. They contact me to check my availability, I send the contract directly to the planner, who handles all the details and usually I don't meet or talk with the bride until the wedding day.

__________________________________________________
Dave LaBrec
Nashville Wedding Videos

RustyB
Veteran

Apr 21, 2008, 1:11 PM

Post #15 of 37 (1096 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

In Reply To

.....But seriously, they need to move that presentation to a mall and make it free. We already know the power of video, it's the brides that need convincing and not only are you holding this at a place where brides won't be, you're charging them $30 to boot. Explain to me again how getting a bunch of videographers and planners together is going to help spread the word about the "Power of Video"?

Or put the $30 towards doing a combined presentation at the big bridal shows...where there are actually several thousand BRIDES in attendance. Laugh

But yeah, it's hard to determine how many brides actually get a WEDDING DAY planner. I see that many offer pre-wedding planning, but not actual wedding day assistance.

And like you, I only see a coord at like 1/20 of weddings, and lets say 1/3 of weddings have a videog, but that still means that the majority of weddings with a coord will NOT have a videog. I'm really not sure how trying to sell a wedding video to a room full of planners is going to help that, or why they'd decide to send me there customers over another videog simly by adding to the stack of business cards they'll collect and trash that day, but we'll see.

Of course, I think the inevitable question will be from planners should be,"when, if ever, will my client actually get there video?" Planners are probably reluctant to give out videographer referrals to an industry with a crappy reputation of screwing their customers with long backlogs or non-delivery. Fancy BS demo reels won't change that...the people that make those fancy demos are usually the root of the problem.

You remember the award winning "big shot" videographer (I'm sorry, "film-maker") we talked about via PM, who's starting price is 4X mine? I got ANOTHER horror story from my favorite wedding planner this past weekend at a wedding. A story of another bride who booked him, who hasn't got her video after two years, and the videog (you know who you are), pretty much told her that he doesn't have time to edit it. Loser.

I'm editing a wedding right now, that was shot 2 years ago by what appears to be the worst cameraperson ever (entirely handheld, one camera, all on-camera audio). He shot it and never got around to editing it, so I'm charging him $300 to do a quick edit and burn it. The bride is highly upset, understandably. He already gave her my contact info, and washed his hands of the matter.

It's crap like this that is a FAR more damaging than people like "the Pros", or Uncle Rusty's $799 Videotaping Service. Laugh

If I attend the "Power of Video", I'd be happy to make a presentation to the planners on who they should book if they want happy brides who actually get their videos without waiting months...or years. Tongue

They won't even have to pay my $2500 seminar fee. Laugh

savvy houston bride
get a video....not an excuse

(This post was edited by RustyB on Apr 21, 2008, 1:14 PM)

Brackish
Veteran

Apr 21, 2008, 1:45 PM

Post #16 of 37 (1080 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

In Reply To

IN our area only about 1/3 of the weddings have videographers. And I would say that I only see a coordinator in 1/20 of the weddings I film. So they are lower on the food chain than us.

It's regional with planners. From what I've heard here on VU before, in some areas
the percentage of weddings having planners would outnumber the weddings having videogs.

----------------------------------------------
when all the birds are singing in the sky now that the spring is in the air with the flowers everywhere

Brackish
Veteran

Apr 21, 2008, 1:52 PM

Post #17 of 37 (1076 views)
Shortcut

Re: [Art Vandelay] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

In Reply To

There are typically two different time frames a bride will hire a planner; at the very end of her planning process to help pull everything together and coordinate the wedding day, and then the bride who hires a planner at the very beginning, right after getting engaged.

Agreed about the two different time frames. I've had planners who get hired at the beginning who turn around and hire me, where I haven't talked directly with the B&G at all. And then I've recommended planners when the client wants to hire a planner near the end to help tie things up.

----------------------------------------------
when all the birds are singing in the sky now that the spring is in the air with the flowers everywhere

MizVid
User

Apr 22, 2008, 12:31 AM

Post #18 of 37 (999 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

In Reply To

In fact I fail to see where any event planner could help me get more clients. I always ask what the client has booked so far when I meet with them I think I have only had one couple ever told me they booked a planner before they booked me. Sorry, I'm just not seeing the point of this presentation except to line the pockets of WEVA and the presenter.

Where did you get the idea that WEVA and the presenter were making money on this? WEVA is the sponsor of The Power of Video. What that means is WEVA is paying travel expenses for this and has been for over two years. WEVA is not making any money on this! I do not get paid to speak either. This presentation has been given at well over a dozen local videographer associations across the country at NO CHARGE to them thanks to WEVA.

After it was presented at the ABC National Conference in Orlando, there was such tremendous feedback from the consultants that we decided to work with both the local video associations and the local ABC chapters. As an ABC member for over 10 years, I have met and worked with numerous consultants over the years. Bridal Consultants usually deal with the higher end brides who have the budget to spend on video. I'll say it again, networking with wedding professionals is the best way to market yourself.

The ABC Coordinator has organized the meeting at a hotel. Light refreshments and cocktails are being served – those come with a cost! It’s not free. Many people will tell you that $25 is a very reasonable cost to attend a meeting at a hotel with food and beverages being served. This is how most ABC meetings are run, and even some local video associations for that matter (those that serve food at their meetings).

WEVA is educating the wedding industry on the power of video! That's a great thing!

DRobin
User

Apr 24, 2008, 11:31 AM

Post #19 of 37 (816 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

Kenneth, you have got to be kidding.

Firstly, Event planners are my number one source of referrals, below word of mouth referrals!
They helped put me on the map in the Bar Mitzvah market too.

NEVER under estimate their power!
Now, your market could be very well different from Los Angeles, and it sounds like it is, but are you telling me that when you do those really upscale weddings, there is no event planner, or rarely one??

Secondly, how many times do we presenters have to explain that WE MAKE NO FRIKKIN' MONEY giving presentations???? We lose money! And time!
We do it to give back, and it feels good when people learn and appreciate something we taught them. That's it! Why is that so hard to understand?
I originally started to speak solely to overcome my fear of public speaking, and ended up loving it.

Finally, Kris has tirelessly been on the road, away from her family, educating event planners all over the country, and this should be commended BIG TIME! In fact when you finally meet her Kenneth, you better give her a big hug, and thank her for efforts in helping and promoting our industry, which ultimately puts money in your pocket!

In Reply To

David Robin
www.davidrobinfilms.com

Kenneth
Veteran

Apr 24, 2008, 1:33 PM

Post #20 of 37 (793 views)
Shortcut

Re: [DRobin] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

I don't think I said anything about Kris. But I do apologize if it appears this was aimed at Kris. From her posts on here she seems like a lovely woman. When I meet her I'll offer to buy her a beer as I think a hug could get me a sexual harassment suit. LOL

BUt you are right, our market in Philly is completely different. I just filmed a wedding at The Rittenhouse last week - I had this booked for over a year and the planner had just been brought on 30 days before the wedding. I think maybe Philly brides consider planners less important than the video, which is a good thing. And I have every intention of networking with good planner just as I do with good photographers. But I just hardly ever see a planner at our Philly weddings.
......................................................................
Philadelphia Wedding Video
The Kenneth Stillman Blog
Philadelphia Trash the Dress

McKnightVideo
User

Apr 24, 2008, 5:42 PM

Post #21 of 37 (765 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

Probably half of all the weddings we do either have a planner or were referred to us by a planner. The good ones don't want kickbacks. They want you to treat their customers well both during and after the event.
When the relationship is setup well the planner works for you, in a way. I think we've only had one planner that we didn't like and chose not to do business with again; but she wanted a kickback, and as it turned out, her brides and MOB's didn't like her much either.

Kris is awesome by the way! Christie and I are looking forward to seeing you again in Houston.

David

"Success - the ability to go from failure to failure without losing your enthusiasm...."

stevemoses
Veteran

Apr 24, 2008, 10:18 PM

Post #22 of 37 (716 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

We thrive on coordinators referring us. Smile

Usually the wedding is more high end and we actually love having a good coordinator on the day of the wedding. Never close your mind to any referral source, especially one that is as important as wedding planners. 2 months ago I went to an ABC 1 day symposium in OC that had 5 great speakers relating to the wedding planning and the industry in general. It was fascinating hearing problems that a different part of this industry has. I leaned so much insight into how wedding planners think and what they want when choosing vendors to refer. By the way, Kris puts on a great presentation and is very dedicated to this industry – I know this because I know her. I only wish I could be in Houston to see her. Kudos to Kris & WEVA for putting on programs, for no money, to promote this industry to other sectors of this industry. Smile

Steve Moses
Vantage Point Productions, Inc.
www.SteveandLaura.com

Can't Wait for June 24th!!

Kenneth
Veteran

Apr 24, 2008, 10:28 PM

Post #23 of 37 (711 views)
Shortcut

Re: [stevemoses] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

The Gods of Karma have been sent to shut me up. Earlier today I stated that I have never ever received a referral from a planner and would you believe that later today a received a referral from a planner. And from Samanatha Goldberg, who is on Whose Wedding Is It Anyway, no less. So I will follow up and send her a nice "thank you" email.
......................................................................
Philadelphia Wedding Video
The Kenneth Stillman Blog
Philadelphia Trash the Dress

stevemoses
Veteran

Apr 24, 2008, 10:36 PM

Post #24 of 37 (708 views)
Shortcut

Re: [Kenneth] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

Congratulations Earl, I mean Kenny. Wink

Steve Moses
Vantage Point Productions, Inc.
www.SteveandLaura.com

Can't Wait for June 24th!!

Kenneth
Veteran

Apr 24, 2008, 10:40 PM

Post #25 of 37 (705 views)
Shortcut

Re: [stevemoses] "The Power of Video" Presentation in Houston by Kris Malandruccolo [In reply to]	Can't Post

In Reply To

Congratulations Earl, I mean Kenny. Wink

What the hell does that mean? I'm nothing like Earl. I know Earl is going to be offended when I tell you that I am offended to be called Earl. What do I have in common with him that would provoke you to make such a joke? Wink

......................................................................
Philadelphia Wedding Video
The Kenneth Stillman Blog
Philadelphia Trash the Dress

1 2

View All