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Home: Video University Forums: Wedding & Event Videography:
What do everyday people think about wedding video? MOS interviews and SDE questions.

 

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jones
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Jul 7, 2009, 1:06 PM

Post #1 of 40 (1705 views)
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What do everyday people think about wedding video? MOS interviews and SDE questions. Can't Post

Got to hand it to Ryan Koral, he's bold to be out doing this video. Some good comments, some hard to watch!

Talked yesterday with Mike Gebben about perceptions in his market, and he said what I've heard from many others (Red5, Reel Moments, SAM's, Von Wedding Films), that while there is still a bad perception overall, doing the SDE's keeps him booked and converts scores of folks each week.

While there have been many threads year after year about what will 'tip' the industry's perception, I gotta keep believing that the SDE is the grassroots solution.

For its ability to also reduce and keep backlog to a minimum (SDE only packages), to create a happier couple by giving them something immediately (versus seeing little to nothing for weeks at a ime), to reduce marketing/advertising costs, and to lead to other corporate type projects, I think I've run out of excuses (stress!) for not doing them, as long as I'm doing them in a manner than works for me!

My question is this, for those of you who initially found it very stressful but still found a way to do SDE's today, what did you change to make it work for your business? How did your overcome your own objections?

Thank ya,
jones

How to become a better filmmaker blog
Mason Jar
My blog


Kenneth
Veteran


Jul 7, 2009, 4:18 PM

Post #2 of 40 (1678 views)
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Re: [jones] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

To me the key to doing them with little stress is to have a guy who just edits all day long. He doesn't have to set up any equipment or film a thing. Our SDE's are pretty stress free events. We hand our dude the footage and sometime around halfway through the reception I get the text message from him that he's done.

A catholic wedding will give us approximately 6-7 hours of editing time and non-catholic 4-5. We also spend all our time on the edit and we don't color correct SDE's. We do our best to do custom white balances and work manual all day so the image looks great straight from the camera. So once my guy is done we have maybe a dozen clips that need a white balance or some brightness and saturation.

I will color correct the final version that will show up on their DVD with the full wedding.



Philadelphia Wedding Video
The Kenneth Stillman Blog



Thomas O'Hara
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Jul 7, 2009, 5:28 PM

Post #3 of 40 (1658 views)
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Re: [jones] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

seeing that makes me feel crappy...I wish there was more respect for our line of work!
_____
Aqua Vivus Productions


Kenneth
Veteran


Jul 7, 2009, 7:25 PM

Post #4 of 40 (1637 views)
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Re: [jones] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

Jones, interesting stat. Of our "industry leaders", meaning the Event DV Top 25, only 10 of the 24 videographers on the list do SDE's. It would be interesting to find out why these people don't offer this service when it's clearly the best way to show people that videos can be cool.



Philadelphia Wedding Video
The Kenneth Stillman Blog



fr0gm@n
Veteran


Jul 7, 2009, 8:47 PM

Post #5 of 40 (1619 views)
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Re: [jones] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

After a few of them you start to get a routine and know what works and doesn't for stress reduction. I don't have the luxury Kenneth does to have an editor there just for the SDE edit. Between my wife and I we do all the uploading every spare moment and then I edit my brains out. If you plan the shots and work the plan you can make it quicker and easier...at least for the first few. I still don't have the guts to go into a SDE with no plan on the timeline. If I could just edit all day and not worry about shooting I could do it. Wink With only 2 people we have to capitalize every spare moment. I do tell customers we need a minimum of 3.5 hours between the end of the ceremony and showtime. We usually show them at the end of dinner so if they are having a 4pm ceremony they can't get a SDE. Once you do a few they are less stressful although leading up to the day I always wonder why I do them. This year we only have about 3 of them scheduled but they are all in the same month....August is gonna be a fun one. Wink

Not sure if you ever saw it or not but I did an EventDV online tutorial a while back that showed how we do them with Edius. The principles work with any SDE and there is lots of foundational information at the begining about how to prep for it. A few things have changed since then....I now play right from DVD. It's on the EventDV-TV site under the tutorial section.


Shouldn't TV's Discovery Channel be on a different station every day?


frog blog


Brackish
Veteran


Jul 7, 2009, 9:16 PM

Post #6 of 40 (1616 views)
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Re: [fr0gm@n] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post


In Reply To
A few things have changed since then....I now play right from DVD.


What were you doing before? Playing off the timeline?

Just curious as I've always played from the DVD; I've felt it's
the most-likely method to yield glitch-free playback.



------------------------------------------------------------
"still motion is who everyone else is trying to be like"


fr0gm@n
Veteran


Jul 8, 2009, 6:08 AM

Post #7 of 40 (1583 views)
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Re: [Brackish] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

In the tutorial I created I was playing off the timeline with a pass through conversion from the camera. My first SDE I played from DVD and something went wrong but luckily I had a copy backed up on tape so we played from that. After that I played from tape till that SDE where EventDV followed us for the day writing an article. I got random glitches on the playback from tape that day. I exported multiple times and it glitched in different places each time. It wasn't a drop out cause when you played it from the cam the glitch was in the same place everytime meaning it was in the export process. After that I played off the timeline via cam pass thru. I had problems with that because of a setting in the laptop once so now I am full circle playing off DVD now. DVD technology has come along far enough that I don't worry about it anymore. If I had more that 3 this year I would consider one of those WD players and export to a thumb drive. With only 3 this year I don't see the WD player as a needed investment. I would have no other uses for it since we don't have a studio to meet customers in and our house is too small.Wink

BTW.....looking back I think that first SDE we did with a bad DVD....I am pretty sure I messed something up in the authoring process that got the audio and video out of sync. Don't know what I did but pretty sure it was my screw up.


Shouldn't TV's Discovery Channel be on a different station every day?


frog blog


stevemoses
Veteran


Jul 8, 2009, 9:47 AM

Post #8 of 40 (1558 views)
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Re: [Kenneth] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post


In Reply To
Jones, interesting stat. Of our "industry leaders", meaning the Event DV Top 25, only 10 of the 24 videographers on the list do SDE's.

Where did you get that info Kenny?

Steve Moses
Vantage Point Website
Vantage Point Blog
Vantage Point Facebook
Steve's Facebook


Kenneth
Veteran


Jul 8, 2009, 10:11 AM

Post #9 of 40 (1555 views)
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Re: [stevemoses] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

Simple, I went down the list and figured out who I knew did and didn't do them and for those I was unsure of I went to their blogs/site to see if they had any samples.

You, for example, I was sure didn't do them.



Philadelphia Wedding Video
The Kenneth Stillman Blog



leethomas1225
Enthusiast


Jul 8, 2009, 11:44 AM

Post #10 of 40 (1546 views)
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Re: [jones] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post


Quote
While there have been many threads year after year about what will 'tip' the industry's perception, I gotta keep believing that the SDE is the grassroots solution.



First off, let me stress, I AGREE that SDE's can indeed shed a positive light on wedding video. And please don't hate on me for saying this, but... all I ever seem to read about is how great SDE's are and how great they are for our industry. So, let me play devil's advocate for a moment. Not everyone produces work the quality of VonWeddingFilms or JMags or Still Motion or many others. What about those SDE's that aren't up to that quality? OK, let me be blunt... those SDE's that border on the terrible (or are terrible). Does that help the image of wedding video or hurt it even MORE because now it's being viewed by 200-300 people instead of just the bride and her family?

Let me stress again, SDE's can be a positive influence. No doubt about it. However, I have also seen some bad SDE's and have to think that, while great ones can do a lot of good, bad ones can be just as detremental to our industry as a bad wedding video. Any one agree or I'm on my own here...?

Lee
Lee Thomas Films
The Website
The Blog


(This post was edited by leethomas1225 on Jul 8, 2009, 12:03 PM)


stevemoses
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Jul 8, 2009, 12:27 PM

Post #11 of 40 (1534 views)
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Re: [leethomas1225] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post


In Reply To
OK, let me be blunt... those SDE's that border on the terrible (or are terrible). Does that help the image of wedding video or hurt it even MORE because now it's being viewed by 200-300 people instead of just the bride and her family?


Lee, good point that nobody ever brings up. You were a 4EG judge, was that a catagory when you judged? If so tell us some stories about bad ones, no names of course. Wink

Steve Moses
Vantage Point Website
Vantage Point Blog
Vantage Point Facebook
Steve's Facebook


jones
Enthusiast


Jul 8, 2009, 12:56 PM

Post #12 of 40 (1529 views)
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Re: [leethomas1225] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post


In Reply To

Quote
OK, let me be blunt... those SDE's that border on the terrible (or are terrible). Does that help the image of wedding video or hurt it even MORE because now it's being viewed by 200-300 people instead of just the bride and her family?


Interesting concern, Lee - one that we can also share with the ubiquitous-ness of the internet and web video. I cannot tell you how many times a bride makes it to me and tells me how she almost gave up her search after seeing so much poor work on the web.

SDE's, though - do you think that the whole 'wow' factor of it could trump some of the poor production values you've seen? The experience of being there adds so much to it, even with the great ones you've mentioned and we've all seen - no matter how much we appreciate it seeing it online the week after, our experience of it is still diluted.

jones

How to become a better filmmaker blog
Mason Jar
My blog


Brackish
Veteran


Jul 8, 2009, 1:59 PM

Post #13 of 40 (1516 views)
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Re: [fr0gm@n] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

My first SDE I played from DVD and something went wrong but luckily I had a copy backed up on tape so we played from that.
---------------------------------------------------------------------------
What I do is burn the DVD and then right away watch it through in
real time on the player it will be played on for the presentation,
checking for glitches as I go.

What were you playing the DVD on? A laptop? Or perhaps your
desktop you brought with?
----------------------------------------------------------------------------
I played from tape till that SDE where EventDV followed us for the day writing an article. I got random glitches on the playback from tape that day. I exported multiple times and it glitched in different places each time. It wasn't a drop out cause when you played it from the cam the glitch was in the same place everytime meaning it was in the export process.
---------------------------------------------------------------------------
I archive all my finished projects to tape. I watch them completely
over in real time to check for glitches and have found a surprising
number of glitches on the archve tape which can be traced to
a glitch in the export process. For this reason, I'd be very nervous
about doing the presentation to the group of people from tape
playback.



------------------------------------------------------------
"still motion is who everyone else is trying to be like"


fr0gm@n
Veteran


Jul 8, 2009, 2:21 PM

Post #14 of 40 (1512 views)
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Re: [Brackish] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post


Quote
What were you playing the DVD on? A laptop? Or perhaps your
desktop you brought with?



It was on the venues built in DVD and projection system. It was my first one so I didn't have all my playback equipment that I have now.


Quote
For this reason, I'd be very nervous
about doing the presentation to the group of people from tape
playback.



Which is why I don't play from tape anymore. Also keep in mind that with SDEs sometimes you don't have the luxury of previewing everything in RT for accuracy. You sometimes burn and go. When I have time I will have Mrs. Frogman preview it during dinner before burning to DVD to make sure something silly didn't get by me.


Shouldn't TV's Discovery Channel be on a different station every day?


frog blog


Brackish
Veteran


Jul 9, 2009, 4:12 PM

Post #15 of 40 (1439 views)
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Re: [Thomas O'Hara] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post


In Reply To
seeing that makes me feel crappy...I wish there was more respect for our line of work!


Yeah, they got a real mixed bag of responses.

You know there are a lot of products people have mixed feelings
about ... McDonald's food, foreign cars. Some say "McDonalds is
garbage". Some say "only buy American". Some think wedding
videos are worth it, some don't. I wouldn't sweat the negativity
too much.



------------------------------------------------------------
"still motion is who everyone else is trying to be like"


leethomas1225
Enthusiast


Jul 9, 2009, 6:41 PM

Post #16 of 40 (1432 views)
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Re: [stevemoses] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post


Quote
OK, let me be blunt... those SDE's that border on the terrible (or are terrible). Does that help the image of wedding video or hurt it even MORE because now it's being viewed by 200-300 people instead of just the bride and her family?




Quote
Lee, good point that nobody ever brings up. You were a 4EG judge, was that a catagory when you judged? If so tell us some stories about bad ones, no names of course. Wink

Yes, it was a catagory but, to tell you the truth, I don't remember the good ones from the bad ones at this point. We literally viewed 100 videos or more and they all have blended together for me :) I do remember JMag had a few good ones that won in that catagory, though. Honestly, when they presented the winners at the expo, I had a hard time then remembering what had won what. You literally sit in a room for 3 1/2 days straight - 12-14 hours a day - watching videos, so by the end your brain is fried. For those that say the awards are rigged or not fair, etc. they don't know what they're talking about. When I say I've seen some bad ones, I was talking either online or at a particular association meeting I attended where they had a presentation on SDE's and the presenter's SDE was terrible. I just remember thinking if I was a guest at a wedding and this was played, I would think wedding video was a joke.

Lee
Lee Thomas Films
The Website
The Blog


leethomas1225
Enthusiast


Jul 9, 2009, 6:51 PM

Post #17 of 40 (1431 views)
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Re: [jones] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

Hey Jones,

You do have a point with the "wow" factor but, at the same time, I think there has to be some level of quality there. It's one thing to be impressed by how "quickly the video guy put that video together" and another to be impressed by the quality. I'm not sure how many people book a SDE on the quickness factor alone (although I'm sure some do). I would think there has to be some level of quality to it as well.

The only reason I brought the question up was, up until I saw a presentation on SDE's where the presenter's SDE was awful, I thought it was a very positive thing for wedding video. Still do. But after I saw that presentation, it made me think that it could have a very negative side as well. I've never seen anyone else bring this up so thought I'd throw it out there. Playing devil's advocate - nothing more than that.

Lee
Lee Thomas Films
The Website
The Blog


(This post was edited by leethomas1225 on Jul 9, 2009, 6:53 PM)


jones
Enthusiast


Jul 9, 2009, 8:57 PM

Post #18 of 40 (1417 views)
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Re: [leethomas1225] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post


In Reply To

Quote
I was a guest at a wedding and this was played, I would think wedding video was a joke.


Wow, I had always assumed that if anyone were bold enough to tackle an SDE, they would be halfway decent, but it appears that there's no silver in this industry that the very worst can't tarnish.

Shifting gears a bit - I listened to the EventDV/Grass Valley/Von Lanken webinar today on the subject. One of the topics was how the SDE is presented (projector vs tv screen). I know people that do both, and I would prefer to setup a large lcd outside the reception hall where guests can stop at their leisure. Less stress for a number of reasons; however, the lesser of the two in generating that communal emotional punch.

I wonder, though, if there's much difference in how much it leads to referrals.

jones

How to become a better filmmaker blog
Mason Jar
My blog


Kenneth
Veteran


Jul 9, 2009, 11:53 PM

Post #19 of 40 (1411 views)
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Re: [leethomas1225] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

I don't consider my work anywhere close to JMag's, but SDE's have helped us immensely.

I'm sure there are some people who are doing SDE's and really suck at them. It would be silly to presume that everybody who did them rocked as a videographer...

BUT....

Anybody who has the balls to try and pull one off and invests the money in the equipment (screen, projector, laptop) must have some kind of gung ho personality. People like that are striving for a goal and can be taught how to make their product better and are probably more willing to learn.

Then there are those who do incredible work. So incredible as to be voted by others in the industry to be one of the top 25 hottest in the world...and when an opportunity arises to create a once in a lifetime video for a bride and show it to a captive audience of 200 people and change the way the world looks at video......they shrug their shoulders and walk away.

To me these are the people that lock themselves away and work on videos for 60 hours at a time and never realize that at $3000 a pop they'd be better off working at dry cleaners. They spend so much time trying to make their full videos a masterpiece so that it will impress all the other videographers and get them more votes for next year. They lack the pure gut instinct to put together a 4 minute video that will provoke an emotional response from the couple and their guests. They shutter at the idea of not being able to hide behind their Magic Bullet Looks filters and concentrate on just telling a story.

I declare August "National SDE Month". A challenge to all videographers who have never done an SDE to stop whining about the economy and step up and do something good for your business and your industry. Offer an SDE for free to any bride who will take it and watch how it can help your business grow.

Hell, if I can do my first SDE within 3 months of joining VU and hearing about them, then anybody can do them.



Philadelphia Wedding Video
The Kenneth Stillman Blog



videogeek
Enthusiast

Jul 10, 2009, 12:04 PM

Post #20 of 40 (1364 views)
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Re: [jones] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

what did you change to make it work for your business? How did your overcome your own objections?

Hal Slifer from our own NPVA spoke on this topic literally 3 x before I decided to do my first SDE... it took about 2 years to convince me...

Change:
I had to purchase a laptop editing system... and I had to become less of a perfectionist in my own work..and realize that clients will be happy just to see a great video...
Learned:
I learned that I can edit faster than I thought I could- and still put out great work...
Objections:
I don't recall if I had objections.. I DID have alot of anxiety at first... but got over that when I produced my first one for free.. when I realized I could do it...the rest was not soo bad...

I can say this... last year over 50% of my weddings booked an SDE... this year... I have 50% less weddings... with NO SDE's...
I am thankful of the no SDE's right now.... only b.c I switched to HD - and AVCHD - which the convertion process is long- and I would have to rent an SD cam to do the SDE... no biggy - but kinda glad I don't have to shoot an SDE right now...

ON THE OTHER HAND... I HAVE been popping up FREE trailers for my clients on the Blog to watch - and that has been helping to bring in clients... so that is an option for those that are too nervous to handle the SDE- do a week-edit .... ( NOT WEAK... week!) LOL

anywho - my 2cents!
S
S.
check out the WFD blog for news and films!
http://wfdblog.blogspot.com
site: http://www.encorepresentation.com


stevemoses
Veteran


Jul 11, 2009, 8:19 AM

Post #21 of 40 (1327 views)
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In Reply To
To me these are the people that lock themselves away and work on videos for 60 hours at a time and never realize that at $3000 a pop they'd be better off working at dry cleaners. They spend so much time trying to make their full videos a masterpiece so that it will impress all the other videographers and get them more votes for next year. They lack the pure gut instinct to put together a 4 minute video that will provoke an emotional response from the couple and their guests.


How much money do you charge for a SDE?

Steve Moses
Vantage Point Website
Vantage Point Blog
Vantage Point Facebook
Steve's Facebook


hal slifer
User


Jul 12, 2009, 12:26 PM

Post #22 of 40 (1299 views)
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Re: [stevemoses] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

Interesting thread of info about SDEs

My wedding/Bar Mitzvah/Biography business is almost 100% SDEs shown at the event. This has been my best marketing to have potential clients viewing my work at an event.

Check out the July EventDV magazine and read my article about going from videographer to entertainer as four excellent companies discuss showing videos at events.

Showing just the Same Day Edit at an event is fine yet we like to do a complete 10- 12 minute production including a Biography Story of a bridal couple talking about how they met, showcasing photos of their family history and then showing 90 seconds to 120 seconds of the wedding day. This formula is a huge crowd pleaser, allows for less stress in the editing of the day and gets me lots of interest from the audience about our work.

My Same Day Editor, Jim Meegan, has worked for me going on three years and knows what shots to look for as he edits. He then sets up the screen, during dinner to show our production that we tag The Wedding At The Wedding. Video Tip---hire a great editor and pay him.her well and it will make your day less stressful.

We charge $1000 to $2,500 for the production, SDE and AV support on top of our regular wedding investment. We also do a Wedding at the Wedding productions and not the full wedding if a client is on a budget.

If a bridal couple can not afford our Wedding at the Wedding I will drop my fee so that they can't say "no". I do this so that I can show my work in front of 200 potential clients. The marketing of your work is the reason do SDEs. It is not the money it is the marketing and future sales!!!!

If it were not for my SDE work I am sure my business would not have prospered since 1999 when I started producing these products. Even now with the economy limping along I find it is the the Wedding at the Wedding that sets me apart from some great videographers in the New England area.

I am not the most artistic videographer in New England yet I am booked most weekends because my clients want the Wedding at the Wedding. This is the product they watch more often then the fully edited final wedding production. We tell our bridal couples they are not hiring a videographer to shoot their weeding...they are hiring a production company to produce the Wedding at the Wedding and they also get a fully produced production of their wedding day.

Check out my blog www.BiographyStories.com to see 6 samples of our Wedding at the Weddings.

I have produced about 300 SDE productions so e-mail me if you have any questions. My first years, when producing SDEs I was a basket-case and now we produce them with very little anxiety as we have come up with a formula that works and I look forward to every production with enthusiasm.

If your business is down in sales...give away a few SDE productions and you will be surprised how your name will start to get out there in the wedding world of brides.


Brackish
Veteran


Jul 12, 2009, 10:00 PM

Post #23 of 40 (1263 views)
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In Reply To
we do all the uploading every spare moment and then I edit my brains out. If you plan the shots and work the plan you can make it quicker and easier...at least for the first few. I still don't have the guts to go into a SDE with no plan on the timeline.

That's one approach but it doesn't have to be that way if the videog is very experienced. You don't need to be uploading throughout the day if you think it will be a distraction from the main work you're hired for, which is making the video. You don't need to have the timeline planned out if you're very experienced at making highlights. All this talk about "the planning" a lot of folks go through can have the effect of actually making videogs more scared to try out the SDE. Yeah, if you don't have a lot of experience under the belt, best to plan and prepare to a good extent. But if you have been editing video fulltime for some time, you should be able to put together an SDE from scratch - going into the day with no preplanned shot list, no tape logging as you go, and no capturing as you're driving - in a few hours time.



------------------------------------------------------------
"still motion is who everyone else is trying to be like"


Brackish
Veteran


Jul 13, 2009, 1:24 AM

Post #24 of 40 (1250 views)
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In Reply To
Then there are those who do incredible work. So incredible as to be voted by others in the industry to be one of the top 25 hottest in the world...and when an opportunity arises to create a once in a lifetime video for a bride and show it to a captive audience of 200 people and change the way the world looks at video......they shrug their shoulders and walk away.

They lack the pure gut instinct to put together a 4 minute video that will provoke an emotional response from the couple and their guests. They shutter at the idea of not being able to hide behind their Magic Bullet Looks filters and concentrate on just telling a story.

I'd be interested to hear what some of these top 25 - who don't do SDEs - have to say about what you've said here. But instead of them "shuddering at the thought of not being able to use Majic Bullet", I wouldn't be surprised to hear that it really more comes down to that they can book up as it is so then why go through a lot of extra hassle for a little extra pay (once you deduct the cost of hiring an extra pro shooter for a half day). Most videogs know other videog business owners but how much do you have to pay that other owner to come shoot for you for half a day when, by him committing to you, he's closing off the day to take his own booking of a complete wedding? And even if you don't hire another guy in and rather choose to try to do the SDE yourself, I bet most videogs feel that they're already hussling to the max to cover the day so why offer the huge undertaking of an SDE add-on for not much additional income in terms of the price many markets will bear for an SDE.



------------------------------------------------------------
"still motion is who everyone else is trying to be like"


Edit 1 Media
Veteran


Jul 13, 2009, 3:21 AM

Post #25 of 40 (1247 views)
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Re: [jones] What do everyday people think about wedding video? MOS interviews and SDE questions. [In reply to] Can't Post

Chris,

You are reflecting a lot of what I've said for the past 5 years that we've been doing SDEs. It is one of the BEST marketing tools we've ever had. I'm so grateful that I went to Mark & Trisha's workshop at WEVA 5 years ago and learned about them. We did our very first SDE in the middle of Tuscany with NO plan to do so. Chris thought I was nuts, but it worked out beautifully and I was instantly hooked (and what better place for that kind of inspiration than Italy??).

At our wedding last night we showed our first *mostly* 5D SDE on an HD projector and it was stunning. The crowd was laughing and crying. The groom who was just a ham all day and didn't cry at all was fighting to hold back tears while he watched it. The groomsmen went NUTS the whole time and we ran out of business cards. In the middle of the dancing (which was a WILD party) people started yelling "play the video again! play the video again!". It was awesome.

But I'm not going to gloss things over. My SDEs seem to take me longer now because I'm becoming more picky. And I'm still nervous before each and EVERY one...I'm not entirely sure why since we've never had a situation where we couldn't show it, but still it just gets me a bit stressed.

But it's so worth it in the long run and we DEFINITELY get business from SDEs. In fact this year many of the coordinators we work with have very drastic reductions in their bookings so we aren't getting as many bookings from coordinators, however we are very comfortable with the bookings we do have and a huge majority are word of mouth from weddings that had SDEs. So by having those years of SDE marketing behind us, it's kind of helped to keep us ahead during this recession.

HOWEVER I wholeheartedly agree with Lee that SDEs that suck will not help our industry. I don't think they are for everyone....some people can't handle the stress or don't want to invest the extra time and money, and then some people just need to learn how to put some more finesse into their work before showing it as a SDE. But for those who do them well and do them often, the rewards are great and it's elevating wedding videography locally and internationally.
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Laura Randall
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