VU’s Media Kit
Effective Immediately
The Top 5 Reasons To Advertise On The Internet In General, and On VideoUniversity.com in Particular.
#1. A Specific, Captive Audience. Video University targets a select audience of professional producers and those who are launching video businesses and freelance careers. This audience is eager to purchase products or services beneficial to their business and careers. Chances are they’ve heard of your company, but have not yet placed an order.
#2. Upscale Buyers. Internet users and Video University customers are typically well-educated, live in average or above average income households, use credit cards, and are already willing to shop online.
#3. Internet Advertising is Cost Effective. You’ll typically pay a modest fee to reach a certain number of browsers (the number of impressions your ad makes each time a page is loaded). And, since you’re already reaching your target audience, you won’t be spending unnecessary dollars to whittle down to a few interested parties amongst thousands of consumers.
#4. Quick Response Times. Since the web works immediately, it’s possible to see results from an ad the same day you place it. This means that you can quickly test headlines and ads while accumulating sales within days.
#5. Internet Sales Will Reach over $65 Billion This Year and It Is Growing. This is according to Jupiter Research. We can help you get your share of this rapidly expanding marketplace.
Welcome to Video University!
We’re a video website specifically created for veterans of the film and video industries, as well as for beginners who are interested in creating their own video business or freelance service. Video University is a free, no-nonsense collection of in-depth articles, money-making guides and helpful resources shared by video and film experts from around the globe.
In our extensive video library, you’ll find free publications, special reports and handbooks on a wide variety of video subjects, from equipment to technical tips and tricks, to marketing video services. For a complete list of all the free reports, guides and information available, please visit our Free Library.
Our readers also gain instant access to a wide list of business associations, manufacturers, vendors, trade shows, and video guilds to help build their video business, increase their credibility, and network with video professionals.
Included in the site are our very popular Community Forums (hosted by a great collection of video pros), an online bookstore, and helpful links to a host of additional resources. Best of all, Video University is free, and the content is updated regularly—so there’s always news our readers can use (at no charge!) to help their video businesses grow and prosper.
WINNER* Videography Magazine’s “Website of the Month” Award
WINNER* PC Magazine Online “Best Desktop Video Site” Award
WINNER* Forbes Magazine Online “One of the best business to business sites for digital video production” Award
WINNER* CyberFilm School’s “FOUR STAR” Award
Our outreach is significant. There are hundreds of prestigious and reputable sites that link to Video University, including popular magazines such as PC Magazine and Videography Magazine, organizations and associations including the Media Communciations Association (formerly called ITVA), scores of regional videographer associations, and many colleges and Universities, including Yale University’s Guide to Film Studies, Columbia University and the University of California, Berkeley.
Advertising on Video University
For the first time ever, Video University is offering your company the opportunity to inexpensively advertise your business, and get your name in front of thousands of targeted customers by purchasing banner ads or custom promotions on our site.
Over 16,000 visitors generate more than 110,000 hits (requests for pages, not requests for files) on the Video University site every week.
Banner Ads
Banner Ads are placed at the highest traffic pages within Video University’s system. Your banner ad is placed into a rotating ad pool, which displays a different banner each time the page is accessed.
Banner Specs
Banner ads are 468 x 60 pixels, approximately 6.5 ” x .0833″ at 72 dpi. They must be .gif files. Animated ads are acceptable. To minimize loading time for visitors we recommend that banners be under 20K in size. To preserve the level of quality associated with Video University, we reserve the right to reject any ad for any reason.
Banner Ad Rate Schedule
$300 for one month. $200 a month for two or more months. $900 for six months
Special Offer: Buy two or more months of advertising and get a free sticky post in the forum of your choice. This post will stay near the top of the forum for the length of your banner ad run.
Call Hal Landen 401 253 2800 for more information. Each banner ad receives at least 600 views per day. These prices includes placing your ad within the system, as well as providing you with password access to your ad’s performance statistics. This information allows you to test different ads and see which ones are working best for you. The statistics generated do not permit count abuses such as one individual repeatedly hitting the reload button on his or her browser to inflate the statistics. This ensures that you get the maximum value for your investment and that you can precisely evaluate the performance of your ad.
Text Ad on Homepage
Your text only ad can appear on the VideoUniversity home page for $200 a month for 1 month, $150 for two months, or $100 a month for 6 months.
What Visitors Say
“With (Hal) Landen’s attitude and commitment to quality, I’m not surprised that his web-based video and information business is working. It just goes to show that doing business on the web (video- based or otherwise) still requires the kind of common sense and determination that all businesses require. Yes, Landen’s got a successful formula, but equally important is his integrity. He delivers value, and that’s what ultimately builds repeat customers and referrals.”
Jon Leland, Videography Magazine
“Thanks for all you’ve done for the video community over the years. I’ve learned so much from VU and especially from your training materials that I apply every day in our video production business. I think too many people take for granted what a wonderful resource you’re providing.”
Russ Jolly, PixelPops Design
“Thanks to your home study course I just got in with a job for Nordstrom’s, which is a high end retail store in the North West. One training DVD produced and they have hired me as a full time vendor…let me just say you and your website are really awesome for the video production community! Keep up the good work!”
Don J. Chambers
“Thanks a million …Your article on Color Bars is exactly what I was looking for. It is deeply appreciated.”
Gabriel from Quebec
“A very impressive resource.”
Tom Adamson
Manager, Interactive Promotions
National Association of Broadcasters
“Based on your ethical business practices and the value of the products you provide, I will continue to be a loyal customer of Video University.”
Roger Balettie
Video University Terms and Conditions for Banner Advertising
Payment Terms. Payments for Banner advertising must be received four days before the banner ad rotation is to appear.
Easy Ways To Place Your Advertising Order
- Send email to Hal Landen for complete instructions
- By Mail
Oak Tree Press
Banner Ad Dept.
9 King Philip Ave
Bristol, RI 02809 - Call (401) 253-2800 or FAX (401) 396-9132
- Use our secure online order form.
- Rates published herein are effective October 1, 2009, and are subject to change without notice.
- VideoUniversity.com is not responsible for errors or omissions in any materials provided by the advertiser or its agency.
- All advertisements are accepted and made available by VideoUniversity.com upon representation by the agency and advertiser that they are authorized to make available on VideoUniversity.com the entire contents and subject matter thereof and that such advertisement will not violate any law or infringe upon any right of any party.
- Unless otherwise agreed by VideoUniversity.com and the advertiser, VideoUniversity.com shall have the right to insert the advertising in various high traffic areas of the VideoUniversity.com service at its discretion
- VideoUniversity.com reserves the right to reject or cancel any advertising and/or linkage to an advertiser’s site on the web for any reason at any time, including without limitation as a result of linkages to other sites on the web included in the advertiser’s site
- This agreement expires when the number of impressions purchased is reached.
- The agreement between VideoUniversity.com and the advertiser shall be governed by the laws of the United States of America and the State of Rhode Island applicable to contracts executed and performed entirely in the State of Rhode Island.
Hundreds of sites are linked to VideoUniversity.com
A sample of sites linking to us:
Apple Computer
Adobe Video
Bay Area Professional Videographers Association
Global-DVC
Video Corporation of America
Electronic Mailbox
University of California, Berkeley
History on the Web
Purdue University, Hook Telecommunications Center
Seattle University
Yale University Guide to Film Studies
Forbes Magazine Online
WEVA Magazine
PC Magazine Online
CNET
Videography Magazine
Cyber Film School
Columbia University TV
Yahoo! Entertainment: Video
Mediacollege.com
Panasonic Dealers Newsletter
MCA (ITVA) National Site (and numerous regional chapter sites)
Show Data, South Africa
Marist University
FAST USA
FAST Finland
Wiley Publishers
ViewTronics
Manhattan Neighborhood Network Television
and many more!
When activated, your password protected account will provide a great deal of information about your banner advertising. You can track the number of exposures and click-thrus for your banner ad, as well as the average number of exposures per day, click through ratios and IP addresses of individuals who have seen or clicked on your banner in the past 12 hours.
