Produce Your Own TV Show
On Public Access TV
Produce Your Own TV Show
On Public Access TV
And Take an Inexpensive Video Course
Excerpted From Marketing With Digital Video
by Hal Landen
Public access stations are created when a cable company
negotiates a franchise agreement with a local government.
Not all franchise agreements include these public access
channels. Some have access channels just for local governments
where you can watch town meetings and other government functions.
Others are educational e.g. a school district with its own
channel. Another kind is local origination, where the cable
company serves the community by producing local news and sports
shows. The public access channels, sometimes called Community TV,
are the kind which allow citizens to produce and broadcast their
own shows.
The mission of these public access channels is to encourage the
widest spectrum of local programming and to provide ordinary
citizens with access to the tools for producing this programming.
These channels can be a great resource. For instance, the New
York Staten Island Community TV channel offers a 20 hour video
production course for $60 that's open to anyone in Staten Island.
You won't find a better price anywhere. In addition, they offer
studio or location production and editing packages.
Each community has it's own rules about what can air and what
can't, but most require that the programs be non-commercial.
According to Lance Armstrong, the Outreach Director at for Staten
Island Community TV, a business could produce an informational
show about their industry as long it's not a sales program. Ask
your own access channel about their requirements.
There are over 1000 public access stations across the
country.
You can find a list of Public Access Stations here or call your local Cable TV company. If your town
does not have a public access channel, look into other nearby
cable systems. The residency requirements are not always carved
in stone. Sometimes all you need is a local resident to sponsor
you. You'll find that the public access people try hard to be
accommodating.
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