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Extras
Available for Windows and Macintosh
 The Extras are two sets of questions: one for conducting initial research, the other for conducting on-camera interviews. These question templates, along with the treatment template, can save your time and dramatically enhance your professionalism when working on corporate video or multimedia projects.
Both of these question templates provide the same set of tools and shortcuts as the treatment template, arrayed on a Script Werx toolbar and menu.
On This Page...
Research Questions:
These are the questions to use when first getting started on a project. They will help you prepare for meetings with clients or content experts.
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About the Research Questions
These questions have been compiled over two decades of researching informational shows. They are my list of greatest hits. In addition to obvious "must-ask" questions, entries have been added to this list for either of two reasons:
- During a meeting, the question would typically start a client on a roll of useful information, prompt the client to view their situation from a fresh perspective or the client would simply say, "That's a good question."
- On the way back to the office, I would kick myself and ask, "Why didn't I ask _______? I would then add that critical unasked question to my list so that I would not forget it the next time.
In short, this is reference material; not to used "as is" but as a starting point for developing your own set of questions that are targeted for a specific project.
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How the Research Questions Are Structured
The research questions are arranged into the following groups:
- Who's the audience?
- What's the Problem?
- How must the audience think or behave differently to solve the problem?
- The Message
- Background Information
- How Will the Program Be Used?
- Who Will be Administering the Program?
- Production Details
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Using the Research Questions
The research questions are structured around the "Big Three" questions that are crucial to researching any presentation:
- What's the problem?
- Who's the audience?
- How must the audience think or behave differently to solve the problem?
This template is a compilation of questions for a variety of types of shows (training, marketing, motivation). In no situation would all of these questions be appropriate. In short, they are idea-starters intended to be used in preparation for a research interview. This preparation would include:
- Eliminating inappropriate questions
- Adding questions that are specific to this client's particular situation
Then go forth and appear brilliant before your client. There is no substitute for good preparation and this is the best headstart I know of for getting prepared.
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On-Camera Questions:
These are the questions to use after you know what your show needs to say and you would like the words to come from someone else's mouth.
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