Produce Cable TV Advertising for Immediate and Residual Profits

By Lucy Galbraith

Whether you are shooting a bride and groom, or the latest model of a Ford Explorer, the lighting and camera techniques are the same. If you’re creative, and can write, shoot, and edit a 30 second commercial spot, you can dramatically increase your video income by creating TV commercials for your local cable company. As a production company you’ll earn money producing the commercial. If you also get set up as an agency, you’ll be earning recurring income from the cable company ad sales. You’ll need to know how a cable company makes money….. and how it all works. Discover the right contacts and the best people with whom you should build relationships. Learn how to turn one idea into multiple productions – and multiple income streams, how to establish a “win-win” relationship with accounts reps, how to generate sales, the video equipment needed, and how to get around what you don’t already have and how to find and work with voice-over talent and actors, and more.

You’ll discover step – by – step how to get started in cable television advertising the right way. Lots of tips and tricks to run this business with maximum profits. You’ll also see commercials which demonstrates points made within the booklet.

Here’s What You Will Learn

• Should you be Production Company, Ad Agency or Both
• Easy Ways to Make Sales
• Formats and how to get around what you don’t have.
• Getting started
• Creativity, ability, scripting
• Professional voice overs: where – who – how
• Everyone wants to be a producer – maintaining control
• Establishing the “win-win” with an account rep
• How to turn one idea into multiple productions
• Approval – delivery – follow up
• Billing – collections – financial responsibility

You get:

1. DVD showing Lucy’s TV commercials. See lots of profitable ways to use your skills.

2. Instructional Booklet Getting Started in Cable TV Advertising loaded with invaluable information on how to sell and produce local TV ads in conjunction with your local cable company. Also includes how to make wonderful residual income just by offering Ad Agency services for the commercial you produce. This is where the real money is!

Excerpts from Lucy’s Marketing Materials to Sell Commercials

The cost of advertising on your local cable channels is very affordable and comparable to that of newspaper advertising with much more impact.

• People remember 10% of what they read
• People remember 20% of what they hear
• People remember 30% of what the see
• People remember 50% of what they
• see, hear, and read combined!!

Advertise your business on channels like:

CNN	A & E	USA	MTV
CNBC	TLC	TBS	TNT
E!	FX	GOLF	ESPN
SCI-FI	BRAVO	HISTORY	LIFETIME
DISCOVERY	FOX FAMILY	GAME SHOW	NICKELODEON
OUTDOOR LIFE	FOOD NETWORK	HEADLINE NEWS	HOME & GARDEN
CARTOON NETWORK			THE WEATHER CHANNEL

As a production company and agency, we do your production and arrange your airtime schedule with demographic and geographic targeting to fit your needs and budget

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(The above is part of the pitch you can make to your advertising clients)