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Professional Video Producer: How To Start a Successful Home-Based Business Producing Corporate Videos
Posted By admin On February 24, 2009 @ 7:10 pm In | No Comments
3rd Edition – All New
Video Business Information you will not find in any college course.
by Hal Landen
If you like producing videos as much as I do, I’m sure you’ll agree that video is just too expensive as a hobby. No matter how much gear you have, there’s always something else to buy. It’s a never ending cycle.
That’s why I decided long ago to let other people buy my equipment. For me this meant producing corporate videos which I’ve been doing for the last 12 years (I’ve been in the film and video business for over 20 years). Here are the FOUR THINGS I LOVE about this work.
Since I started producing corporate videos, I’ve been paid to learn about and produce videos on subjects ranging from dock building, lipstick manufacturing, electronic surveying, furniture sales training, computer programs, architecture, nursing, interstate highway building, waterfront reconstruction, book printing, food preparation and many more.
My video work has taken me behind the scenes at places like Tiffany’s, Panavision International, AT&T, the Federal Drug Enforcement Agency, and hundreds of local businesses and agencies. It would take several pages just to list them all. I’ve learned about things I never knew existed.
While most of the videos I produce are within an hour’s drive of my home in the country, I’m also asked to produce videos in other areas of the country. These invitations come from my clients and from their referrals. I’ve traveled in style across most of these United States (all expenses paid, naturally) thanks to my video business. If you like variety, you will like corporate video.
Many of my projects start at about $5000 and go up to $25,000 or more. Now, of course, that’s not all profit, but even when I chose to hire outside freelancers and rent high-end equipment, the lion’s share of the budget still goes to paying for MY services. And I’m usually producing several corporate videos at the same time.
Producing a video for these clients is just beginning of a profitable business relationship. Most of my clients later hire me to update their videos when products, people or technologies change. Since my videos are successful at helping these companies, many of my clients order a hundred or so copies every few months. That’s a great income in itself and you don’t even have to own duplication gear to make a nice and easy profit on every order. Since a fair number of my clients do business overseas, they also need standards conversions and more dubs for use overseas. All of this extra business income comes from producing one good video.
One of the nicest things about it is these happy clients refer me to others. It’s a good feeling and just one more income stream.
A lot of people see my videos. Even in my own small town, neighbors often ask in surprise, “YOU produced that video?” I am always pleased to say I did. For me it’s a lot of fun helping small businesses, corporations, and non-profits use video in positive ways and I’ve built a good reputation by doing so. After all these years I still get a kick out of producing a video that helps other people.
See what I like about the work? But I haven’t even mentioned the creative side of the work. And if you don’t think corporate videos are creative, think again. Many of these corporate productions rival network TV commercials. If you’re creative, nothing beats the work of an independent corporate producer.
Or a Lucrative, Satisfying Business
Whether you want to do it part-time, full-time or as a sideline to your present business, remember this is a Business. You may be the smartest “wire head” in the world or the most creative producer, but if you don’t run a smart business…well you won’t make enough to continue doing what you love doing.
Since writing Marketing With Digital Video, a number of special reports, videos and other information products for producers, a lot of people have asked my advice on running a profitable video business.
Like Jerry Bullard from Burnsville, MN. Although we’ve never met, Jerry’s asked me to critique his first video and help him start his video production business. Since he’d bought my first book and really did something with it, I sent him a preliminary draft of the course to get his opinion and see if it would help him further his career. Here’s what he emailed me:
I’ve spent since last summer trying to get my video production business up and running. I shot that Truffles tape out of my own pocket for experience. Among the books I’ve read are
Entrepreneur’s Video Business Start-Up Guide
ITVA’s It’s a Business First and a Creative Outlet Second
Selling for Dummies
Successful Presentations for Dummies
and the series of books by Home business gurus Paul and Sarah Edwards. I’ve also purchased Videomakers Audio Cassette Series about the video business. Nowhere have I found more comprehensive, nuts and bolts information that clearly explains the inner workings of the business as your course did. I told my wife it’s as though you were right beside me in my home office guiding me step-by-step. You’ve certainly got a winner with this course.
The marketing and sales help in your course is fantastic. As I mentioned I had a meeting tomorrow with the people at SCORE, but the points I wanted to discuss were already addressed in your course!
I’ve only met Jerry by email and over the phone, but he’s the kind of guy that will take this course and build a great business. I hope you are too because this business is an amazing adventure! I guarantee it. If you want to ask Jerry yourself, I’ll give you his email address. But I wouldn’t publish it here. BTW Jerry just informed us that he’s won his first Telly Award!!
But before you get carried away, let’s be honest. This business is not for everyone.
You’ve gotta’ love what you do to be successful in ANY business. If you don’t, you’re in the wrong business. It also takes self-discipline to succeed in any project.
If you’re willing to work your butt off and learn on the job, this course will help you start slowly to build a substantial business producing corporate videos with budgets starting at $3000 – $5000 and then moving up to the five-figure range. The course does show you exactly how to get those five- figure productions and how to successfully produce them, but unless you have some experience, I don’t want you to start there. Let me help you win a bunch of the $3000 – $5000 low-budget jobs first. Then you’ll have a solid foundation for producing and selling the bigger budget jobs.
I WILL NOT promise that you’ll make $100,000 a year the first year you operate the kind of business my course teaches you. In my opinion, anyone who says you will make 6 figures your first year in any business is more than likely lying to you. How much you make in a year will depend upon how much you put into it and on how well you structure and run your business.
I WILL promise you, however, that if you diligently follow the steps in Professional Video Producer, you will start building a solid and successful video business that will reward you for many years to come. If you chose to, you can make this a professional career or a fascinating sideline that pays for your video gear.
How much money you make is entirely up to you. I’ll show you the ropes, but you’ve got to put it together.
OK, what’s the course all about? The truth is that over the years I’ve learned a lot about how to make a profitable video business. Some of it the hard way. If you’ve already been producing videos for a while, I’m sure you, too, have run into problems like these:
Sound familiar? If you’ve been in the video business, I’m sure you’ve seen these problems, and if you haven’t been in the business, let me help you avoid these problems and put yourself years ahead of the game. You see these and many others problems have been faced by thousands of producers. Smart men and women have already found solutions. SO WHY REINVENT THE WHEEL?
Here’s what you’ll learn in the Professional Video Producer Home Study Course:
First, you get the Completely Revised New Edition of the book Marketing With Digital Video: How To Create a Winning Video For Your Small Business or Non-Profit This will firmly ground you in the basics, but it’s just the beginning. The course takes you WAY beyond the basics. Here’s what you’ll learn.
So here’s my offer – try Professional Video Producer for 90 days. Look it over thoroughly, test it out and if you don’t agree this will give you the kind of video business you’ve always wanted – whether a full-time career or just a very profitable sideline, simply return it within 90 days and I’ll send you a prompt refund. No questions. No conditions. None of those “Return Authorizations” or anything.
This course is based on what has worked for me, but more importantly, it is also based on what I’ve learned from others – successful men and women who have built smart businesses producing videos for others. Your age, sex, race or finances are not important in determining your success!
I want this course to help you. I don’t want it to be just another thing you buy and put on the shelf. Try it out! If you really want to be in video, there is nothing like it anywhere!
Just got an email from Erik Anderson who wrote “I want to mention that I signed my first client this year. Using the ‘Proposal’ and ‘Video Production Agreement’ templates were crucial to a successful and efficient transaction. The templates were valuable, but the ‘Explanation & Analysis’ sections were equally important. Having both gave me confidence and provided the necessary elements of scope, focus and professionalism. Thank you.”
P.S. Whether you’ve been producing videos for years or want to do your first, this course is GUARANTEED to pay for itself hundreds of times over. Just call me at (401) 253-2800 and I’ll answer any questions you may have, and if you’re ready, I can rush the course out to you the same day. Remember there’s no risk and you have a whole lot to gain.
P.P.S. When you get the course, that’s not the end of my help. If there’s some part of the course you want to ask me about, I’m as close as your phone. I don’t want to just sell you this course. I want to help you use it to build the kind of business you’ve always dreamed of.
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