Good morning,

A couple weeks ago, I wrote about our newly revised Legal Video Specialist Business Kit ^[1] and was overwhelmed by your response. So much so that I’m continuing my special offer. But more on that later.

Dress for Success

Today, I want to talk about your wardrobe.

Here’s a secret: you build credibility with others by seeming to be like them. That’s why it’s important to dress appropriately when meeting with a prospect. You might be the best at what you do but, just as with a jury trial; sometimes it’s all about the presentation.

It never hurts to overdress slightly; in fact, I always try to dress just a little bit better than my clients, because I regard it as a sign of respect to them. A suit and tie for men or the equivalent for women is appropriate for a first meeting with an attorney (and for court). After that, you’ll have a better idea of what will work. More than likely, you’ll be able to go with “business casual.”

“Business casual” is a neat and crisp style of dress and is pretty much appropriate for meeting with anyone. But note: it is more about classic than trendy.

A good bet for both men and women is neatly-pressed khaki pants and a long-sleeved, solid-color shirt. If you’re not sure which colors look best on you, go with a traditional light blue solid or white shirt. Polo shirts are fine, too, if you’ll be with small business owners, or meeting outdoors. But wear them tucked in, not hanging loose. Denim jeans are rarely considered “business casual,” although you can combine them with a long-sleeved dress shirt and a lightweight sport coat.

Your clothing should be neat and clean. After two or three years of wear and a hundred washings, even your favorite long-sleeved shirt may not be your best choice.

Your clothing should fit you properly. Don’t try to fit a 40” waist into a 36.” Or a size 10 into a 6.

Your shoes should be clean, polished, and match what you’re wearing. Your socks or stockings should also match your attire. If your pants need a belt, wear one.

Those are just a few tips to help you dress successfully for the legal video specialist business. Of course, they’ll work for pursuing other business as well. But let’s talk more about legal video.

Legal Video Specialist Business Kit

As I stated before, legal video is a broad and growing area, and a good place to start in legal video is with depositions. Depositions are testimony that may be introduced as evidence at a trial. Videotaping depositions is fairly unexciting stuff. Shoot a subject being interviewed and capture what he or she says. It’s more a recording job than a creative production. There’s little or no post production, no music, voice-over narration, titles or motion graphics. In fact, most video depositions require just basic, dependable equipment.

The challenge is in getting it 100 percent right! Video depositions are considered legal documents and must be done a certain way in order to hold up in court.

So why even consider doing this? Because it’s revenue generating and about as recession-proof as you can get. In an economic downturn there’s usually an increase in lawsuits. This results in more work for legal video specialists to handle video depositions. And I say “specialists” for a good reason. No untrained operator with a cheap little camera and a built-in mic is going to get this kind of work. That’s good for you, because this is the kind of work you want to get; deposition billing averages about $100 an hour, with most legal videographers I know asking for (and getting) a two-hour minimum.

The Kit contains everything you need to get started:

* Step-by-step instructions for setting up a legal
deposition video business
* Marketing strategies and secrets

* Easily customized must-have forms and checklists
* Detailed explanation of standards and best practices
* Guide to setting both policies and prices
* Complete equipment lists and recommendations
* Automatic course updates and additions -for life!

* Exclusive online Q&A forums
* Our iron-clad 90 day money-back guarantee if you’re
not satisfied

The Kit addresses your concerns such as:

“Do I really need to go through expensive certification courses?”

“Who is the real target audience for my video services?”

“How far can I take this business, anyway?”

“I hear clients can cancel the job while you’re still setting up your equipment.

Here’s the Special Offer.

Exclusive to VU Newsletter Subscribers only -Order now and save over 10%!

Order the Legal Video Specialist Kit within the next 7
days and we’ll take $10 off the purchase price. Study the
DVD, printed manual, and the rest of the bonus
materials. If the information we present doesn’t meet
your expectations or fit your business goals, return it up
to 90 days after purchase with no questions asked. It’s
guaranteed!

Get your discount now. Click here to order. Just write
“$10 subscriber discount” in the comments field of the
shopping cart.

Diversify For Profit!

Are you taking advantage of every income stream available to you? We’ll show you how to build additional profits by transferring photos, home movies, VHS tape and slides to DVDs. And then we’ll show you how to duplicate the results for even more income. These simple transfer jobs can often lead to bigger projects -corporate videos or video biographies -worth thousands. More info right here. ^[2]

Need Help Selling and Marketing to Businesses?

Corporations, small businesses and non-profits make up a vast and interesting market for your services. Our Professional Video Producer Home Study Course reveals the right way to start and build a lucrative and creative corporate production business. Read all about it! ^[3]

Join The VideoUniversity Forums

For over 10 years, our forums have helped producers launch profitable video businesses. Why reinvent the wheel when others have already been there and done that. And what a community of smart, helpful and funny experts this is! Many people tell us they’ve picked up more jobs through the VideoUniversity Forums than through their own local video associations! Not bad for just $25 a year. Not to mention that our Trading Post Forum is a great place to sell your used gear. That alone will pay for itself the first time you use it. Try our popular VU forums for a week. If you don’t agree it’s the best $25 you could ever spend to help your business, I’ll give you your money back. Join here. ^[4]

To your success,

Hal Landen

Questions? Call me at 401 253 2800
http://VideoUniversity.com ^[5]

Helping Producers Prosper For Over 14 Years