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Short films and videos are making a comeback thanks in large part to the internet. Short films were much more common back in the 1960's when movie theaters would routinely play a "selected short" before the main feature. But then, according to film critic Roger Ebert, "shorts were marginalized by greedy theater owners, who dropped them in favor of faster audience turnover and more trailers." Few shorts made it into the theaters. Most shorts such as my own 13 minute documentary entitled Blacksmith had a handful of venues including film festivals, the educational market and some TV play. The internet has changed all of that and given the short film a giant boost in the arm. Web sites such as IFILM.com will host your film or video for no charge. You can invite everyone to have their own private screening of your masterpiece. Studios, agents, TV networks and other distributors can not only chose from some 2500 films at the IFILM site, but they can also see which shorts are most watched and have the best audience ratings. IFILM will accept nearly any short with only a few restrictions. On the other end of the spectrum is Atomfilms.com which is very selective in the films it accepts. As of this writing Atomfilms hosts some 1300 films on its web site.
But we're not talking about home movies. You've gotta have a great product and be dedicated enough to make it happen. Many of these short films on the web have been or are making the festival circuit. But you don't have to be a veteran of the festivals to enter. If you've got or can borrow the tools and have a burning desire to make an entertaining short, you qualify! You can produce it in DV or another video format. The format is not nearly as important as the storytelling and filmmaking skills. Some of the entertainment web sites are intended to attract large audiences and make their profits by selling advertising. Others aspire to make profits as a middleman representing producers and selling their shorts to offline distribution venues such as television, film studios and airlines. But regardless of their business models, all entertainment sites need new and engaging shorts. As AtomFilms proclaims, "We Want Your Shorts."
405 shows a clueless driver played by Hunt turning onto a freeway that's been cleared for a DC10's emergency landing only to find the plane dropping down right behind him. "Through our jobs we had access to much-higher-end computers," Mr. Hunt said of the 2 minute 58 second sequence, It took them three months using professional software on no-frills home computers. "But we're believers that the tools are accessible and that anyone could do what we did." The two have now been contracted by Creative Artists Agency because in the words of Don Adler, head of the new media division at CAA, "They used digital technology to tell an incredibly engaging story that never would have been told in the analog world without an enormous budget of millions of dollars, or perhaps not at all." Adler also credits IFILM.com for making their work readily available. The web sites which specialize in showing short films run the gamet in terms of selectivity and compensation to the filmmakers. IFILM.com is the largest site of its kind with 2500 films and links to another 7500. They accept virtually anything which is not porno, a home movie or a movie trailer. Unlike other sites IFILM accepts longer films as well as shorts. Most longer films do not do well on the net since they take so long to download. On the other hand. "Computer Boy," one of their most successful spoofs is 49 minutes. IFILM does not pay for the films it hosts, but the popularity of this site can make this a valuable way to promote your film for no cost. IFILM works on a non-exclusive basis so your film can appear on other sites and be placed with other distributors. One advantage of showing your film at at site like this is the instant ratings. Imagine going to a movie theater and seeing right next to the list of movies playing the ratings of how many people had watched this film and unedited comments from those viewers. If people like your movie, these statistics and, hopefully, good comments from viewers could attract the attention of a distributor, agent, cable network, or film studio. The odds may be long as you might deduce by looking at the IFILM success stories on their site, but this could be a winning approach to finding a distributor. AtomFilms.com takes an entirely different approach. This site is highly selective in the films it choses to host and to represent. Atomfilms operates more like one of the traditional distributors in our Free Library. If they choose your film, they will offer you an exclusive contract and then work hard at setting up distribution deals for your film. Their store features videos and DVDs of the "Best of AtomFilms" and similar ideas. But this is just the tip of the iceberg of their sales efforts. According to their site they sell to television stations on five continents, airline entertainment services, major internet and broadband services, selected theatrical venues and more. They have deals pending to provide some 600 shorts to television, airlines, broadband and wireless companies this year and they say that there's barely enough films to go around. According to Mika Salmi, chief executive of AtomFilms, "We are focused on finding the next wave of hot creative types who we can keep going back to. This business isn't about finding that one hit. It's about volume and quality." Of course you will want to carefully study the requirements of any web site you plan to submit to. And I would definitely ask others who are represented by a distributor before signing any exclusive distribution deal. You will be asked to prove that you have all clearances and rights for commercial distribution. Music rights must be cleared so if your film has Beatles music, you will have to do something about that. Keep it short and entertaining. Need some help learning how to bring that film inside you to life? Try Cyber Film School |
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