85% of Facebook Video is Viewed Without Sound

Facebook Video is Viewed Without Sound
Every day some 8 Billion videos are viewed on Facebook, but most of them are viewed silently. As you probably know, video on Facebook plays automatically, but the sound is off by default. And most people really do not want to turn the sound on. So if you’re trying to promote anything with a video on FB, you’d better have some clear text or captions. Of course your video can also have a great audio track, it’s just that you can’t rely on that to get the message across.

For Facebook and Instagram, viewing just 3 seconds of a video of any length is considered a view. For YouTube, it’s about 30 seconds. YouTube doesn’t publish a definite number. The first three seconds are vital. If your video doesn’t grab viewers then, you’ve lost them. Here’s an example of how to get a message across without relying on a sounds track.

The video has a message at the very beginning – “Taking Tylenol Could Make You Less Empathetic,” followed by text explanations. What a change. Ever since talkies (films with sound) took over, audio was considered to be way more important than video, but when it is paid video ad intended solely for Facebook, the rules are different.

Measuring the performance of campaigns on a cost-per-view basis, YouTube comes in at a lower price than Facebook, according to Nick Pappas, CEO of SwellShark.




Keep Reading...

Facebook Video is Viewed Without Sound
SnapRollMedia prepares Drone for FAA approved filming

7 Video Companies Approved to Use Drones

Seven Video Companies Allowed to Use Drones

Read More
Google and GoPro Make 16 Cam VR Rig

Wanted: Filmmakers To Test Google’s GoPro VR Camera Rig

GoPro and Google have joined forces to create a Virtual Reality camera rig with 16 GoPro HERO4 cameras. It’s called Jump. It can transform 16 pieces of video into one stereoscopic 360 degree VR video. The 360 degree camera array allows all 16 cameras to act as one. This makes camera syncing easy, and includes […]

Read More
Logmar Super 8 Film Camera

First New Super 8 Camera in 30 Years Features Film AND Digital Technology

New Super 8 Film Camera with XLR audio and digital technology. First new Super 8 in 30 years.

Read More




Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award