A Brilliant Marketing Video For Young Girls

Barbie dolls have often been criticized as a poor role model for young girls. There were comments about Barbie’s unrealistic body standards and a Computer Engineer Barbie who required the help of her male counterparts to get rid of a virus. And there were many other accusations made against Mattel who produced the Barbie doll. Just ask a woman.

This video, on the other hand, should make any young girl feel good and empowered. It’s very entertaining and you don’t have to be a young girl to enjoy it. It reminded me of the Little Rascals , the 1994 American comedy film which was an adaptation of a much older TV series. The marketing technique used is a simple one ——giving young kids adult careers. Not only is it cute and appealing, but it does what previous Mattel Barbie pitches did not ——give a young girl the vision that she can become anything she chooses to be.  Good for you Mattel. You got it right this time. This marketing video for young girls shows that Mattel does not always demean girls.

Could you use this same technique in business videos? Many promotional videos have portrayed kids as adults. And the intended audience does not have to be young girls as in the video above.

Keep Reading...

Last VCR

The Last VCR

The last VCR will be manufactured July 2016 by the Funai company. The VCR created a revolution in how we watch TV and video.

Read More
End of Green Screen

New Camera Will Mean the End of Green Screen

The Lytro Cinema camera captures all the rays of light within a scene. This may not sound unusual, but no other camera can do this. This provides enormous power to the creative process. Every pixel is captured with color properties, directional properties, and its exact placement in space. This creates video in a 3-D space […]

Read More

Quadcopters in the High End Real Estate Business

Quadcopters Help Sell High End Real Estate

Read More
Commercial Drone Use Now Legal

DJI Phantom 2 Vision+ Quadcopter with FPV HD Video Camera

DJI Phantom 2 Vision+ Quadcopter with FPV HD Video Camera, drone, quadcopter

Read More




Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award