A Brilliant Marketing Video For Young Girls

Barbie dolls have often been criticized as a poor role model for young girls. There were comments about Barbie’s unrealistic body standards and a Computer Engineer Barbie who required the help of her male counterparts to get rid of a virus. And there were many other accusations made against Mattel who produced the Barbie doll. Just ask a woman.

This video, on the other hand, should make any young girl feel good and empowered. It’s very entertaining and you don’t have to be a young girl to enjoy it. It reminded me of the Little Rascals , the 1994 American comedy film which was an adaptation of a much older TV series. The marketing technique used is a simple one ——giving young kids adult careers. Not only is it cute and appealing, but it does what previous Mattel Barbie pitches did not ——give a young girl the vision that she can become anything she chooses to be.  Good for you Mattel. You got it right this time. This marketing video for young girls shows that Mattel does not always demean girls.

Could you use this same technique in business videos? Many promotional videos have portrayed kids as adults. And the intended audience does not have to be young girls as in the video above.

Keep Reading...

Miniature, Hackable Quadcopter

This one is very maneuverable so you don't need the skills of a fighter pilot, and it is not nearly as dangerous as the larger quads. Open source software makes it friendly

Read More
C'est Un rendezvous

Ford Motors remakes “C’était un rendez-vous”

The famous French film of high speed (illegal) driving through the streets of Paris is being remade by Ford Motors and this one will be a 360 degree video.

Read More
2015 Oscar Nominations

2015 Academy Award Nominations

2015 Academy Award Nominations, Best Picture, Actor, Actress, Director, Supporting Actor, Supporting Actress, Documentary Feature, Documentary Short, Cinematography, Short Film, Editing, Screenplay, et al.

Read More
Filming in Zero Gravity

Filming in Zero Gravity

Filming in zero gravity takes a lot of planning as you can see in this OK Go music video. It was filmed in a Russian transport jet. The result is their music video Upside Down & Inside Out.

Read More




Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award