A Brilliant Marketing Video For Young Girls

Barbie dolls have often been criticized as a poor role model for young girls. There were comments about Barbie’s unrealistic body standards and a Computer Engineer Barbie who required the help of her male counterparts to get rid of a virus. And there were many other accusations made against Mattel who produced the Barbie doll. Just ask a woman.

This video, on the other hand, should make any young girl feel good and empowered. It’s very entertaining and you don’t have to be a young girl to enjoy it. It reminded me of the Little Rascals , the 1994 American comedy film which was an adaptation of a much older TV series. The marketing technique used is a simple one ——giving young kids adult careers. Not only is it cute and appealing, but it does what previous Mattel Barbie pitches did not ——give a young girl the vision that she can become anything she chooses to be.  Good for you Mattel. You got it right this time. This marketing video for young girls shows that Mattel does not always demean girls.

Could you use this same technique in business videos? Many promotional videos have portrayed kids as adults. And the intended audience does not have to be young girls as in the video above.

Keep Reading...

octospot-records-4k-video-656-feet-underwater
NTSB says drones subject to FAA

NTSB says Drone Flights Subject to FAA Regulations

NTSB says drone flights are subject to FAA regulations. Disappoints aerial videographers who fly quadcopters and fixed wing model aircraft.

Read More
Go Pro Becomes a Broadcast ENG Camera

Make a GoPro Look Professional – Put it in a Betacam Camera Body

Go Pro Camera hidden inside an ENG broadcast camera.

Read More
The Future of Smart Drones

The Future of Smart Drones – The 3DRSolo

The 3DR Solo is the future of smart drones.

Read More




Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award