This will allow users to click on the products shown in videos and purchase from any device. Marketers can make instant sales. As Adobe says “Creating interactive video is typically expensive and difficult to scale. . . Since it is built on a non-standard player it is difficult to implement across all screens and track reliable metrics to show how it impacts results. These problems detract from a marketer’s mission to rapidly deliver engaging, cost-effective experiences at scale.”
Here’s what Adobe says on their blog about transforming digital assets also called video into Adobe’s shoppable video web experience.
Sounds great, but isn’t that what Flash did? It will be perfect for use in how-to videos of which over 100 million have been watched this year alone. One in 3 Millennials have made a purchase after watching a how-to video.
A company called JK Imaging has licensed the Kodak name. The agreement enables JK Imaging to manufacture and sell Kodak branded digital imaging products. One of the most intriguing is the Kodak PixPro SP360. It captures 1080p video with a 360º field of view. This 360° HD Action Camera pairs with smart phones via WiFi […]Read More
Every day some 8 Billion videos are viewed on Facebook, but most of them are viewed silently. As you probably know, video on Facebook plays automatically, but the sound is off by default. And most people really do not want to turn the sound on. So if you’re trying to promote anything with a video […]Read More