This will allow users to click on the products shown in videos and purchase from any device. Marketers can make instant sales. As Adobe says “Creating interactive video is typically expensive and difficult to scale. . . Since it is built on a non-standard player it is difficult to implement across all screens and track reliable metrics to show how it impacts results. These problems detract from a marketer’s mission to rapidly deliver engaging, cost-effective experiences at scale.”
Here’s what Adobe says on their blog about transforming digital assets also called video into Adobe’s shoppable video web experience.
Sounds great, but isn’t that what Flash did? It will be perfect for use in how-to videos of which over 100 million have been watched this year alone. One in 3 Millennials have made a purchase after watching a how-to video.
Atomos Ninja 2 Captures Pro Res/DNxHR for under $300 First Pro-Res/DNxHR monitor-recorder under $300 The new Ninja 2 from Atomos captures Apple ProRes and AVID DNxHD recording from HDMI cameras for less than $300. The monitor-recorder allows any HD camera to record to a pro format. It avoids the internal MPEG compression. Your output goes […]Read More
GoPro and Google have joined forces to create a Virtual Reality camera rig with 16 GoPro HERO4 cameras. It’s called Jump. It can transform 16 pieces of video into one stereoscopic 360 degree VR video. The 360 degree camera array allows all 16 cameras to act as one. This makes camera syncing easy, and includes […]Read More