Adobe To Offer New Tools To Make Shoppable Video

shopthevideo3

This will allow users to click on the products shown in videos and purchase from any device. Marketers can make instant sales. As Adobe says “Creating interactive video is typically expensive and difficult to scale. . . Since it is built on a non-standard player it is difficult to implement across all screens and track reliable metrics to show how it impacts results. These problems detract from a marketer’s mission to rapidly deliver engaging, cost-effective experiences at scale.”

Here’s what Adobe says on their blog about transforming digital assets also called video into Adobe’s shoppable video web experience.

Sounds great, but isn’t that what Flash did? It will be perfect for use in how-to videos of which over 100 million have been watched this year alone. One in 3 Millennials have made a purchase after watching a how-to video.

Keep Reading...

Light Painting With A Quadcopter

Make Night Art with a Quadcopter

Photographing light trails at night has been a popular technique of both still photographers and videographers. We’ve all seen the light trails of night traffic in a time lapse video. Light painting in still photography can be done a couple of ways. One way is to take a long exposure and move the lights during […]

Read More
Growth of Mobile Video

Study Reveals Growth of Mobile Video

The Growth of Mobile Video means videos should be produced for different devices.

Read More
Digital Bolex Ships

Digital Bolex is Available

The Digital Bolex is now available.

Read More
google earth

Google Earth Gets Major Update

Before you check out the new Google Earth, make sure you are first running Google Chrome on your desktop or Android on your phone. iOS will be available soon. Last year Google released a VR version of Google Earth. This new version is no longer a separate app, but a web site https://www.google.com/earth/ . This […]

Read More




Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award