Amazing OK Go One Moment Music Video

Timing Is Everything!

OK Go One Moment Music Video

If you like planning in milliseconds, super efficiency, and slow motion, you will love the new OK Go One Moment Music Video. It was shot in 4.2 seconds but when you see it in slow motion, you will be amazed at the visual ideas, strategies, and precision of execution. In those 4.2 seconds, there are hundreds of digitally triggered events. Seeing it in slo-mo reveals that the timing is down to the millisecond. Lead vocalist and director Damian Kulash planned every frame of video on a spreadsheet.

It’S All About The Math

As Kulash says of the OK Go One Moment Music Video “It’s not that hard to figure out how long it takes something to fall 12 feet. It’s not that hard to figure out that if the camera is moving 50 feet per second and it’s rotating at 360 degrees per second and you’re on a 24mm lens, how much ground you can cover at 20 feet away. That’s all math that you could do once you’ve gotten through trigonometry.

But the fact that that number then flows downhill to affect all the numbers behind it and all the numbers in front of it makes it very hard to find any solid ground, because you still have so many questions. ‘What frame rate will we be using at this point?’ ‘Are we going to be zoomed in at all?’ Every single part of it had to be thought out in advance, because you can’t adjust anything on the fly. It’s all happening too fast for you to react.”

They spent a month going to the special effects shop to test the timing and look of the video. Watch these behind-the-scenes videos:


 

Visit the OK Go group’s website. In addition to the official video, OK Go partnered with Morton Salt, Inc. to create an interactive version of the video that honors five individuals who have created groundbreaking organizations to help others. This version if available on the Morton Salt website Walk Her Walk.


Keep Reading...

360° HD Action Camera

A company called JK Imaging has licensed the Kodak name. The agreement enables JK Imaging to manufacture and sell Kodak branded digital imaging products. One of the most intriguing is the Kodak PixPro SP360. It captures 1080p video with a 360º field of view. This 360° HD Action Camera pairs with smart phones via WiFi […]

Read More
GoPro HERO4 Session Camera

GoPro HERO4 Session Camera Price Cut From $399 to $199

GoPro HERO4 Session Camera Price Cut From $399 to $199 The GoPro HERO4 Session Camera is the smallest, lightest GoPro yet. It features easy one-button control to power up and capture videos or stills with one press. The camera captures 1080p60; 720p100; and 1440p30 video. This camera is waterproof down to 33 feet so it […]

Read More
Atomos Ninja 2 Captures Pro Res for Less than $300

Atomos Ninja 2 Captures Pro Res/DNxHR for under $300

Atomos Ninja 2 Captures Pro Res/DNxHR for under $300 First Pro-Res/DNxHR monitor-recorder under $300 The new Ninja 2 from Atomos captures Apple ProRes and AVID DNxHD recording from HDMI cameras for less than $300. The monitor-recorder allows any HD camera to record to a pro format. It avoids the internal MPEG compression. Your output goes […]

Read More
C'est Un rendezvous

Ford Motors remakes “C’était un rendez-vous”

The famous French film of high speed (illegal) driving through the streets of Paris is being remade by Ford Motors and this one will be a 360 degree video.

Read More




One thought on “Amazing OK Go One Moment Music Video

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award