at the Back of The Room, on Amazon and 100s of other Places
The speaking and training business is bigger than ever. Just look at the popularity of Toastmasters and the National Speakers Association. One very smart way to expand your income and your reach is by selling information products in addition to your speaking and training services. These products should be sold in “the back-of-the-room” by yourself or an assistant, they should be sold on your web site, at Amazon, in your catalog and hundreds of other ways. You can even set it up as a download product so it’s a hands-off sale!
One of the most popular information products is the DVD. You don’t have to know a thing about video to produce the video. You can hire a cameraman and an editor. There are a lot of skilled people who would be happy to help you produce your video for a very reasonable price. You probably do want to write the script or outline for the video, but even here, it’s easy to hire expert help as needed.
| “I read it cover-to-cover in one day – it’s that good. I learned what I can do myself, and what is best outsourced to experts, and how to access those experts locally. The list of contacts in the Appendix is worth the price of the book alone.”
– Barbra Sundquist, Mentor Coach
Why not publish your own line of informational videos on the same or related topics of your talks? If you don’t have any products to sell right now, a DVD is an ideal place to start. For some people these products bring in more money that the talks, but when you put it all together – a series of talks and a collection of How-to or information videos, you have a powerful combination. Another nice thing about selling your own videos is the markup. You can duplicate your DVD with a full-color cover and printed DVD for a couple dollars each. Some of my videos sell for $70 – $100 and others sell for much more! My new book Secrets of Producing and Selling Successful Videos will show you everything you need to know about this terrific business.
The market for DVDs is expected to reach $49 billion by 2010 and this doesn’t even include the explosion of web video. Discover how others with no equipment or video experience have published successful videos series, not just single videos. You’ll discover that special interest videos are a perfect sideline that can help you multiply your profits. You can easily sell products around the world from the comfort of your home. The Internet gives you amazing leverage. For pennies a day you can have your own storefront that sells your line of videos 24/7. Or you can have others do it all for you and send you monthly checks.
What Others Say About the Book:
“The best single sourcebook on the topic of making money with special interest videos (SIVs) on the market today. Anybody who’s ever thought of making an instructional video, documentary, or kidvid, or self-publishing and selling any kind of information should have a well-thumbed copy of this book on their shelf!” Doug Graham
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“If you want to make money making videos, here are the secrets, all nicely organized, by someone who has clearly walked the talk and taken good notes at every step. Plus, numerous references to other information sources point the way to more detail.
It’s a amazing amount of information, made remarkably clear, ranging from how to set up lighting to setting up a merchant credit card account for your website. Landen is truly a digital era Renaissance guy, which means that this is practical advice you can follow to real results. But rather than expecting you to also be the jack of all trades, he also includes tips on how to find others to partner with and help you at every step.
Whether you’re a video expert looking for a subject, a subject expert looking to market your expertise, or you just want to get a direct-response business of any type going, this is the book for you. There’s so much breath and depth here that anyone in the video business, or the knowledge business, needs this one on their shelf. You’ll be going back to it often for good ideas and essential reference information. “ – John Morley, author Scriptwriting for High-Impact Videos
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“I couldn’t recommend Hal Landen more highly.” – Joe Iligashch, Director of Operations CBS 60 Minutes
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“Hal gives you an abundant supply of secrets of successful videos while exploding many myths.” – Jay Conrad Levinson
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I must say I would never have expected to find Veggie Tales, Jane Fonda, Michael Moore and sex mentioned in the same book. However, in his newest release, VideoUniversity founder Hal Landen has done the unimaginable ”¦ and succeeded. Weighing in at over 300 pages and chock full of information, Secrets of Producing and Selling Successful Videos: How to Make Money with DVDs and Streaming Video, truly has something for anyone interested in producing and marketing videos—especially special interest videos (SIVs). – Steve Yankee, EventDV Magazine
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“We were able to sign with a large distributor because of your information. Thanks” – David M
Thanks for the bonus chapter.It goes perfect with the rest of the book. The book has truly been great and given me the confidence to start my first SIV.. – M. Sullivan
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