These are some of the most shared video ads in 2015. I did not include movie trailers, music videos for popular artists or any videos that are not possible without a large budget. I’ve tried to include only those that could be produced by a videographer like you or me. Most of the Best Shared Videos 2015 could have been produced on very small budgets with prosumer gear.
Android, “Friends Furever” 6,432,921 shares
Instead of creating new videos, Android’s “Friends Furever” licensed existing viral videos and repurposed them. This has become the most shared ad of all time. Just a simple YouTube compilation. And you can bet they were thorough about permissions and licensing.
Disney Parks, “Disney Characters Surprise Shoppers” – 3,943,997 shares
Filming live events is a time tested ad strategy. Because this one runs longer than most at 2 minutes, 16 the editor can use a more natural pacing. You will remember the characters from your childhood.
This is Adweek’s best ad for 2015. Created for the web, it begins with a joke. Very clever idea which shows your ad doesn’t have to be about the product you’re selling. A fake freeze frame – what a fun technique.
“The Collective Project: Robert Downey Jr. Delivers a Real Bionic Arm”
Ad Council, “Love Has No Labels” 2.7M shares
This Ad Council ad hits the emotions with a simple message. Don’t let the expensive X-Ray screen deter you from doing something similar with silhouettes, shadows, or rotoscopes. The X-ray effect wasn’t actually made with X-rays, it was created with motion sensor data, virtual avatars, and real-time 3D animation. Here’s how.
“Slap Her: Children’s Reactions” 2.3M shares
“Unlikely Best Friends”
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. Scott Adams. Think of a simple idea for a video and just try it.
How To Produce A Viral Video
Make videos you really like and are passionate about. Post them on YouTube. Pay attention to viewer reactions. Follow your instincts. Keep making videos. With a little luck, one of your videos will move people to share it.
The Black Betty Camera looks like a 16mm film camera, but it's a custom-designed housing that includes a Silicon Imaging SI-2K Mini Camera Head and an Apple Mac Mini. The camera head produces digital cinema class 2048x1152 resolution. The SI-2K Mini camera head has been as a second camera in films like Slumdog Millionare and 127 Hours.The small form Mac Mini is Apple's first computer to include an HDMI video port.Read More
If you are transferring home movies (either film or video) as a commercial service, you should know about the non-profit Center For Home Movies . They sponsor Home Movie Day which will be on October 17, 2015. The site also will show you some possibilities you may not have considered. For instance numerous feature-length documentaries […]Read More