An example of a Poptent video for Paypal that was purchased for $7500.
Poptent is a crowdsource exchange that connects producers with advertisers. The arrangement produces thousands of commercial videos each year for clients which include numerous Fortune 500 brands and agencies.
One of the Superbowl XLVI ads was produced by a poptent producer. Thirty-five of Poptent’s top producers were invited to submit their creative vision for Dannon OIKOS yogurt featuring John Stamos and positioning OIKOS as “Possibly the best yogurt in the world.” One production was chosen and the producer paid.
How It Works
Advertisers, agencies or brands post a “Creative Brief” explaining the video assignment and what they are willing to pay. The producer works on spec and takes most of the risk when they produce a video in a contest arrangement. The payment for these videos tends to be $7,500 to $10,000. The client guarantees they will purchase a video(s) from at least one of the producers. There are also cash awards for videos which are not purchased.
There are open assignments and invite assignments. Invite is for a smaller group of experienced producers.
The Open Assignments
Poptent works with the brand to help shape the creative brief in a way that will best speak to the community and attract on-point, quality submissions.
The brand provides electronic assets to assist in the creation of the videos (logos, pictures, music, styles guides, etc.).
Poptent creates a custom landing page for the assignment, where creators can read the creative brief, download the assets, and ask questions.
Then producers have 30 ”“ 45 days to produce their videos and upload them. The brand selects which videos they wish to purchase for use.
Jared Cicon who hosts http://videocontestking.wordpress.com ,a site for video contests talks about his experiences with Poptent, “In 2011, I submitted 8 commercial projects to 8 assignments on the poptent.net website. Half of my submissions were purchased by the brand. This year, I have so far produced 4 commercials for different assignments whose conclusions elapsed. I won (sold) only one of the four submissions, and lost three. Six weeks of production work (four commercials) for a gross payment of $7,500.00. Amortized, I was paid (gross) only about $1,850.00 apiece for the each of the four submissions.”
The airlines naturally worry about battery leakage, fire or explosion. Bad enough on land, but potentially disastrous on an airplane. Last year, the FAA said that lithium-ion batteries were sparking airplane fires once every 10 days on average. The International Air Transport Association is now instructing its 300 airline members to restrict lithium-powered smart bags. […]Read More
The Black Betty Camera looks like a 16mm film camera, but it's a custom-designed housing that includes a Silicon Imaging SI-2K Mini Camera Head and an Apple Mac Mini. The camera head produces digital cinema class 2048x1152 resolution. The SI-2K Mini camera head has been as a second camera in films like Slumdog Millionare and 127 Hours.The small form Mac Mini is Apple's first computer to include an HDMI video port.Read More
By Madison Dudley Student Press Law Center. Originally published at http://www.splc.org/article/2018/09/october-internships The following has been edited by VideoUniversity.com for timeliness and appropriateness. October 12 The Washington Post Summer Internship Program – The Washington Post offers opportunities for interns across multiple departments within the organization. Interns will be placed in all beats and work closely with […]Read More
Sounds too good to be true, but it’s not. Theatrical subscription service MoviePass is dropping its monthly fee to $9.95 for all users. That is any movie (excluding IMAX and 3-D) at any theater in the system for any screening—even the opening night of a blockbuster. That includes some 36,000 screens in the U.S. which […]Read More