August 24, 2016 | Business of Video |

David Pogue says Digitize Those Memory-Filled Cassettes

Transfer videotapes

David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 issue of Scientific American.

For those of us who transfer films and videos as a local service, his article promotes what we offer. It does, however, mention prices and Costco and other competitors so you’ll want to read it over to see if you want to share every detail with your customers. That might not be in your interest.

If that’s the case, you could simply quote from the article for example As David Pogue says “Depending on the storage conditions, magnetic recording tapes might start degrading after 10 or 20 years. Deep down, your conscience knows that you should rescue them before they’re gone. But doing that yourself requires technical expertise, playback equipment you may no longer have, and free time that you almost certainly don’t have. Sending it all out for conversion is convenient and usually yields better results…”

And then speaking about watching these old tapes he says “Until you go through it, you can’t imagine how powerful an experience this is—the closest you’ll ever come to having a time machine. There you are, and your family and friends, in younger days. You see which parts of your character and personality have always been present and which were cultivated as you grew. You may even let yourself off the psychological hook in certain deep-seated ways; maybe you discover you weren’t quite the naive doofus you’ve always imagined you were back then, or you realize some disastrous performance wasn’t actually as bad as you remember it.”

Get the message out in your community to “Digitize Those Memory-Filled Cassettes.”

To build a business transferring films and videos, see Start Your Own Video Duplication and Transfer Business.

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