Facebook video views have reached 4 billion video streams a day, four times the amount a year ago. This is no accident. Facebook engineers have redesigned the Facebook interface so video is much easier to watch and share. For instance Facebook videos now play automatically, albeit in silence until he viewer turn the sound on.
With Facebook driving nearly a quarter of all web traffic, video views are about to explode. This is big news for marketers. This new Facebook formula also determines what appears in a person’s news feed and now video is heavily favored. Facebook videos are now embeddable just like YouTube videos. So it’s simple to publish them on any web site.
One thing that has always made Facebook unique for all advertisers is the ability to target a precise audience. Want to reach 25 – 30 year olds who like the new movie Love and Mercy and live in the state of Nebraska? It’s a snap to reach them with a FB ad. Reaching specific markets like this makes advertising easy. Lexus recently produced 1,000 versions of the same video ad in order to target 1,000 different kinds of prospective customers on Facebook.
TV advertising is now $70 Billion a year. The Internet only gets $40 Billion a year even though much more time is spent on the Internet than on TV. That is all about to change and Facebook is poised to win a lot of it.
YouTube, the world’s largest video site, is not rolling up their tents. But will definitely see some changes as Facebook attracts 1 billion visitors a day and FB video is growing quickly. If you are producing promotional videos, be sure to post them on Facebook as well as YouTube and others.
Based on Nielsen’s metered markets, Super Bowl 50 averaged a 49.0 rating, meaning that 49% of U.S. homes with TV sets had the game turned on. That is a remarkable number and no wonder advertisers are willing to spend big bucks for those eyeballs. These are some of the funniest ads to come out of […]Read More
The Black Betty Camera looks like a 16mm film camera, but it's a custom-designed housing that includes a Silicon Imaging SI-2K Mini Camera Head and an Apple Mac Mini. The camera head produces digital cinema class 2048x1152 resolution. The SI-2K Mini camera head has been as a second camera in films like Slumdog Millionare and 127 Hours.The small form Mac Mini is Apple's first computer to include an HDMI video port.Read More