Facebook video views have reached 4 billion video streams a day, four times the amount a year ago. This is no accident. Facebook engineers have redesigned the Facebook interface so video is much easier to watch and share. For instance Facebook videos now play automatically, albeit in silence until he viewer turn the sound on.
With Facebook driving nearly a quarter of all web traffic, video views are about to explode. This is big news for marketers. This new Facebook formula also determines what appears in a person’s news feed and now video is heavily favored. Facebook videos are now embeddable just like YouTube videos. So it’s simple to publish them on any web site.
One thing that has always made Facebook unique for all advertisers is the ability to target a precise audience. Want to reach 25 – 30 year olds who like the new movie Love and Mercy and live in the state of Nebraska? It’s a snap to reach them with a FB ad. Reaching specific markets like this makes advertising easy. Lexus recently produced 1,000 versions of the same video ad in order to target 1,000 different kinds of prospective customers on Facebook.
TV advertising is now $70 Billion a year. The Internet only gets $40 Billion a year even though much more time is spent on the Internet than on TV. That is all about to change and Facebook is poised to win a lot of it.
YouTube, the world’s largest video site, is not rolling up their tents. But will definitely see some changes as Facebook attracts 1 billion visitors a day and FB video is growing quickly. If you are producing promotional videos, be sure to post them on Facebook as well as YouTube and others.
A company called JK Imaging has licensed the Kodak name. The agreement enables JK Imaging to manufacture and sell Kodak branded digital imaging products. One of the most intriguing is the Kodak PixPro SP360. It captures 1080p video with a 360º field of view. This 360° HD Action Camera pairs with smart phones via WiFi […]Read More
GoPro introduces 2 new GoPros and a Drone. The new Hero 5 Black ($399 )includes a 2-inch touch screen display. The new Hero 5 Session ($299) is intended as an entry level camera. Both cameras have built-in waterproof casings, good for up to 10 meters. Both cameras can shoot 4K video at 30 frames. The […]Read More
This video shows you how to make car shots without spending a fortune. These shots work in so many types of films.Read More