Facebook Video Views Overtaking YouTube; Advertisers Delight

facebook-video

Facebook video views have reached 4 billion video streams a day, four times the amount a year ago. This is no accident. Facebook engineers have redesigned the Facebook interface so video is much easier to watch and share. For instance Facebook videos now play automatically, albeit in silence until he viewer turn the sound on.

With Facebook driving nearly a quarter of all web traffic, video views are about to explode. This is big news for marketers. This new Facebook formula also determines what appears in a person’s news feed and now video is heavily favored. Facebook videos are now embeddable just like YouTube videos. So it’s simple to publish them on any web site.

One thing that has always made Facebook unique for all advertisers is the ability to target a precise audience. Want to reach 25 – 30 year olds who like the new movie Love and Mercy and live in the state of Nebraska? It’s a snap to reach them with a FB ad. Reaching specific markets like this makes advertising easy. Lexus recently produced 1,000 versions of the same video ad in order to target 1,000 different kinds of prospective customers on Facebook.

TV advertising is now $70 Billion a year. The Internet only gets $40 Billion a year even though much more time is spent on the Internet than on TV. That is all about to change and Facebook is poised to win a lot of it.

YouTube, the world’s largest video site, is not rolling up their tents. But will definitely see some changes as Facebook attracts 1 billion visitors a day and FB video is growing quickly. If you are producing promotional videos, be sure to post them on Facebook as well as YouTube and others.

Keep Reading...

Commercial Drone Use Now Legal

FAA Approves Drone Use For Real Estate Company

The FAA approved a realtor to use a drone for promoting real estate. He is authorized to use a specific drone. He must

Read More
Filming in Zero Gravity

Filming in Zero Gravity

Filming in zero gravity takes a lot of planning as you can see in this OK Go music video. It was filmed in a Russian transport jet. The result is their music video Upside Down & Inside Out.

Read More
Parody of Birdman

Make A Parody

Looking for a great topic for your next video? Make a parody of a well-known film. The example above may get your creative juices flowing, but it will only be meaningful if you’ve seen Birdman which just won the Oscar for Best Picture on Sunday night. Below is the full length trailer. The film is […]

Read More
Panasonic AJ-PX270

Panasonic Camcorder AJ-PX270

Panasonic’s handheld AJ-PX270 camcorder records 10-bit, 4:2:2 video using a new codec based on its AVC-Ultra recording format. The new camcorder has 1/3-inch 3MOS sensors and a 22x optical zoom lens with separate zoom, focus and iris rings. Video recording is to microP2 cards (list prices: 32GB microP2 card: $250, 64GB microP2 card: $380). The […]

Read More




Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award