More Than A Camera
This company, which makes the camera we videographers love, just made the largest initial public offering of a consumer electronics company in more than 20 years! On the first day of trading the new stock (GPRO) jumped up more than 30%. The only other consumer electronic company to go public was Skullcandy’s $189 million IPO and that was back in 2011. One big reason there’s so little action in this area is that smartphones are such powerful devices. They are a GPS navigation system, digital assistant, great still and video camera, unlimited music machine, telephone and lots more.
One of the predecessors of the GoPro was the Flip Camera, but the smart phone was too much competition for it. What makes the GoPro different is that it’s not just a camera, it’s an experience. The camera is often worn on a helmet or vest and becomes part of the experience of jumping, driving, flying, diving, and more. It’s both a status symbol and a lifestyle.
They are ubiquitous. When I recently walked into a West Marine store to shop for boating supplies, I ran right into a GoPro display which was playing extreme sailing videos. You will find such displays in many sporting goods stores. GoPro is aiming to become a media company. They are planning a GoPro Channel on Xbox Live. And they’ve just made a deal with Virgin America to license GoPro videos for in-air entertainment. The company already has a very popular YouTube Channel that certainly looks like it is profitable.
(Note: Stock prices of IPOs can drop just as quickly as they rise.)
The Lytro Cinema camera captures all the rays of light within a scene. This may not sound unusual, but no other camera can do this. This provides enormous power to the creative process. Every pixel is captured with color properties, directional properties, and its exact placement in space. This creates video in a 3-D space […]Read More
This video has had over 6 million views in two weeks. They were asking $500 for the car. They received from Carmax a hilarious-but-real offer to buy the car for $20,000. They accepted and sold the car to Carmax. Here’s the Carmax video that bid $20,000 for the car.Read More