GoPro Goes Public

GoProIPO2

More Than A Camera

This company, which makes the camera we videographers love, just made the largest initial public offering of a consumer electronics company in more than 20 years! On the first day of trading the new stock (GPRO) jumped up more than 30%. The only other consumer electronic company to go public was Skullcandy’s $189 million IPO and that was back in 2011. One big reason there’s so little action in this area is that smartphones are such powerful devices. They are a GPS navigation system, digital assistant, great still and video camera, unlimited music machine, telephone and lots more.

One of the predecessors of the GoPro was the Flip Camera, but the smart phone was too much competition for it. What makes the GoPro different is that it’s not just a camera, it’s an experience. The camera is often worn on a helmet or vest and becomes part of the experience of jumping, driving, flying, diving, and more. It’s both a status symbol and a lifestyle.

They are ubiquitous. When I recently walked into a West Marine store to shop for boating supplies, I ran right into a GoPro display which was playing extreme sailing videos. You will find such displays in many sporting goods stores. GoPro is aiming to become a media company. They are planning a GoPro Channel on Xbox Live. And they’ve just made a deal with Virgin America to license GoPro videos for in-air entertainment. The company already has a very popular YouTube Channel that certainly looks like it is profitable.

(Note: Stock prices of IPOs can drop just as quickly as they rise.)


Keep Reading...

iPhone 5s shoots 120 fps slow motion

iPhone 5s Slow Motion Video At 120fps

Slow motion makes nearly everything look better. Apple’s new iPhone 5s can do something no other smart phone cannot do – shoot 120 fps. The Canon 7D, the Panasonic GH3 and G5, Sony NEX 5, 6, 7, as well as my own Sony Ea50 all shoot 50p/60p. Straight out of the camera it looks pretty […]

Read More
Vine Video

Making Money Producing Videos For Vine

Producing Vine videos for money.

Read More
Commercial Drone Use Now Legal

DJI Phantom 2 Vision+ Quadcopter with FPV HD Video Camera

DJI Phantom 2 Vision+ Quadcopter with FPV HD Video Camera, drone, quadcopter

Read More
Atomos Ninja 2 Captures Pro Res for Less than $300

Atomos Ninja 2 Captures Pro Res/DNxHR for under $300

Atomos Ninja 2 Captures Pro Res/DNxHR for under $300 First Pro-Res/DNxHR monitor-recorder under $300 The new Ninja 2 from Atomos captures Apple ProRes and AVID DNxHD recording from HDMI cameras for less than $300. The monitor-recorder allows any HD camera to record to a pro format. It avoids the internal MPEG compression. Your output goes […]

Read More




Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award