More Than A Camera
This company, which makes the camera we videographers love, just made the largest initial public offering of a consumer electronics company in more than 20 years! On the first day of trading the new stock (GPRO) jumped up more than 30%. The only other consumer electronic company to go public was Skullcandy’s $189 million IPO and that was back in 2011. One big reason there’s so little action in this area is that smartphones are such powerful devices. They are a GPS navigation system, digital assistant, great still and video camera, unlimited music machine, telephone and lots more.
One of the predecessors of the GoPro was the Flip Camera, but the smart phone was too much competition for it. What makes the GoPro different is that it’s not just a camera, it’s an experience. The camera is often worn on a helmet or vest and becomes part of the experience of jumping, driving, flying, diving, and more. It’s both a status symbol and a lifestyle.
They are ubiquitous. When I recently walked into a West Marine store to shop for boating supplies, I ran right into a GoPro display which was playing extreme sailing videos. You will find such displays in many sporting goods stores. GoPro is aiming to become a media company. They are planning a GoPro Channel on Xbox Live. And they’ve just made a deal with Virgin America to license GoPro videos for in-air entertainment. The company already has a very popular YouTube Channel that certainly looks like it is profitable.
(Note: Stock prices of IPOs can drop just as quickly as they rise.)
If you are transferring home movies (either film or video) as a commercial service, you should know about the non-profit Center For Home Movies . They sponsor Home Movie Day which will be on October 17, 2015. The site also will show you some possibilities you may not have considered. For instance numerous feature-length documentaries […]Read More
On Tuesday November 8, 2016 GoPro issued a Go Pro Karma Recall and yanked its new Karma drone from retailers shelves because some of them lost power during flight. What caused the power loss has not been announced. The HERO5 Black and Karma Grip are not subject to recall. However, if you purchased the Karma […]Read More