1. Whether you’re selling videos services to corporations, brides or consumers, improving your marketing message to these customers can increase your sales at least 21% and up to 500%. Focus on benefits to the customer.
2. Grow the list of prospects in your own database. Add names of likely prospects from outside lists you buy and/or collect your own names from local directories. Marketing to more prospects means more sales.
3. Automate your lead generation process. To collect more names and contact info, offer something that’s helpful and free like a newsletter or article.
4. Follow up. It’s amazing how many sales are lost because the producer did not follow up. Take the time to learn what their objections are and address those objections. If they want a cheaper version, give it to them.
5. Upsell. Create additional services or products you can offer your existing customers. Video duplication is an easy one. Can you think of others?
Here are some smart video businesses that will help you succeed:
Home study course shows how to start a successful home-based business producing corporate videos.
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David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]Read More
Trend Micro, the software security company, warns there are two “critical vulnerabilities” in QuickTime for Windows and advises users to uninstall this program immediately. The Homeland Security Department also posted a warning https://www.us-cert.gov/ncas/alerts/TA16-105A based on Trend Micro’s findings and also recommends that PC users remove QuickTime from their systems. Apple stopped supporting QuickTime for Windows, […]Read More
More Than A Camera This company, which makes the camera we videographers love, just made the largest initial public offering of a consumer electronics company in more than 20 years! On the first day of trading the new stock (GPRO) jumped up more than 30%. The only other consumer electronic company to go public was […]Read More
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