February 10, 2015 | Business of Video, Jobs |

Local News If It Bleeds, It Leads

Some say this is the motto of the local news If It Bleeds, It Leads. Market research seems to agree. Stories of crime and violence increase ratings for local news. That’s why news directors deliver more crime-related stories to their audiences. This presents ethical questions as sometimes lines are crossed.

“Nightcrawler” is a new feature film starring Jake Gyllenhaal who portrays a man desperate for work. Finding a group of freelance camera crews who film crashes, fires, murder and other bloody business, Gyllenhaal’s character forces his way into the business of nightcrawling–where each police siren could represent a windfall and victims are converted into dollars. As one news shooter says Never go to a crime scene before the police arrive and always leave before the police leave. That advice is not heeded in this film.

Rene Russo plays a veteran of the bloody local TV news biz. She helps him find his way through the business while Gyllenhaal’s character blurs the line between observer and participant to become the star of his own story.

Is the film sensationalizing? Is it a realistic view of the local news business? We’ll have to wait till we can see it. The film will be available on Netflix, Amazon, and other sources in March.


Keep Reading...

Filming in Zero Gravity

Filming in Zero Gravity

Filming in zero gravity takes a lot of planning as you can see in this OK Go music video. It was filmed in a Russian transport jet. The result is their music video Upside Down & Inside Out.

Read More
Amazon pushes for product delivery by drone.
Transfer videotapes

David Pogue says Digitize Those Memory-Filled Cassettes

David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]

Read More
Growth of Mobile Video

Study Reveals Growth of Mobile Video

The Growth of Mobile Video means videos should be produced for different devices.

Read More




One thought on “Local News If It Bleeds, It Leads

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award