October 31, 2017 | Uncategorized

Fast Editing on Your Phone

Fast Editing on Your Phone

As I mentioned in last week’s newsletter, Magisto has funded a study of digital video marketing. The company is known for its online Magisto app (iOS, Android). It is surprising what it can do with phone video – subtle dissolves, cuts, effects and many audio samples and pre-themed visual storytelling templates. Thanks to A.I. machine intelligence the company offers what they call “Emotion Sense Technology.” The app boasts some 80 million registered users.

Here’s how it works – When you shoot, trim and upload clips, Magisto is already identifying, tagging and organizing the clips into logical categories such as people, animals, mood, locations and more. Then it mixes the elements and applies the pre-set them you chose. It makes your movie and it does it surprisingly well.

How does Magisto work? While you shoot, clip, and upload, Magisto is virtually peering over your shoulder to automatically identify, tag, organize, and associate elements such as humans, animals, beach scenes, urban dwellings, color wheels, mood, and so on. What it does well (mostly) is then mix it all up, apply whatever pre-set theme, audio track and edit style you choose, and then “make your movie.”

Competing apps do not do all the work on the phone. So this is an advantage when you want to get the video out quickly and when social media strikes your fancy. There is a free version you can try. It’s basic and imprints a watermark on your footage. Paid versions range from $2.49/month, $9.99/month and $39.99/month. The prices are only with an annual plan. The paid versions include more theme options and give you more power to edit. You can change the order of clips, add captions and more
.
Like Animoto, there’s always a surprise at the final product. This could be a solution for a business that wants to have a new video every couple days.

Some examples of Magisto Videos

Sample #1 On Instagram
Sample #2 YouTube
Sample #3YouTube
Sample #4YouTube

Facebook Comments

Keep Reading...

Bioshock Infinite – An Interactive Feature Film

This video game is one that all video producers should see. Bioshock Infinite is a graphic masterpiece.

Read More
Turn down that loud TV commercial.

Turn Down Those Loud TV Commercials

The FCC rule against loud commercials has been circumvented due to a loophole. As of June 2015, that loophole has been closed.

Read More
Ricoh S VR Camera

Ricoh Theta S VR Footage

Full HD 360-Degree Spherical Panoramic Digital Camera Here’s what my friend Tim Doherty shot with his Ricoh Theta S. Use your mouse to click and slide the view. The Ricoh Theta S is available on Amazon. The Theta S will shoot 1080p HD at 30fps for up to 25 minutes per charge. It can also […]

Read More

GoPro Goes Public

More Than A Camera This company, which makes the camera we videographers love, just made the largest initial public offering of a consumer electronics company in more than 20 years! On the first day of trading the new stock (GPRO) jumped up more than 30%. The only other consumer electronic company to go public was […]

Read More




Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award