80,000 people who attended the Super Bowl last night became individual pixels in astadium sized video screen. As they entered the stadium, they were given a black knitted hat and instrcutiosn to put the hat on their head with the halftime show began. Each hat included embedded three LEDs and an infrared receiver.
The stadium had 14 transmitters which beamed video onto the audience, almost like a matrix creating a virtual map that sparkled and shimmered behind Bruno Mars and the Red Hot Chili Peppers. Objects can pulse, fade and change color according to commands sent via the infrared transmitters.
The effect is a bit subtle because 80,000 pixles is low resolution for a video screen, but remarkable nonetheless.
PixMob chief executive David Parent said, “the 80,000 were all part of the biggest LED screen in history.” PixMob, has also embedded LEDs in beach balls, wristbands and other objects in large venues like stadiums.